Dissertation > Excellent graduate degree dissertation topics show

Zinc Hunan Metallurgical Marketing Strategy

Author: ZhaoMinLiang
Tutor: WangZuo
School: Central South University
Course: Business Administration
Keywords: The zinc products Enterprise competitiveness Marketing strategy Marketing environment
CLC: F426.32
Type: Master's thesis
Year: 2011
Downloads: 47
Quote: 0
Read: Download Dissertation

Abstract


With the fast development of China’s economy, the domestic zinc industry is growing rapidly。After 2008, the domestic and foreign price of zinc series products of the torch Co. increases with steady steps, the main business service income also grows largely, but its profit actually does not increases。The key to keep winning in fierce competitions is to devise an effective marketing strategy,and this has been put on top of their priority list at present。To achieve this goal, we have to formulate some reasonable strategies and derive tactics based on the strategies, with consideration of marketing aspects. As we know, a clear understanding of company’s internal and external environment is essential for developing the strategies. Utilizing the base principles of modern marketing, the quota, the qualitative analysis method, also take into consideration of the overall environment, the industrial environment, and the competition of the whole zinc industry. We analyze the external environment and identify the company’s opportunities and threats. By analyzing the company’s internal resources, we can find out the strategies through the SWTO analysis. In the rear part of this thesis, by using the systematical 4P analysis (product, price, place, promotion), we analyze and appraise the marketing methods of Z Co., Ltd for the purpose of discovering their problematic area and competitive advantages。Finally, based on the analysis result, we propose several ways to further optimize the marketing strategies of Z Co., Ltd.

Related Dissertations

  1. Study on New Product Launch Strategy in Decathlon,F274
  2. Sun Wah Group study in the power plant DCS industry marketing strategy,F274
  3. Sinopec Sammy Quanzhou branch of marketing strategy research,F426.22
  4. Gas station convenience store sales strategy,F426.22
  5. Marketing Strategy of China campus buy,F274
  6. PXSF Nursery School Service Marketing Management Analysis,G617
  7. Shanxi Institute of Mechatronic Technology Admissions Strategy Study,G717
  8. CPPCC newspaper Marketing Strategy,G216.3
  9. Marketing Strategy for Acetic Acid in CE Company,F274
  10. Research on Marketing Strategy of Sports Outfits Enterprises in China,F274
  11. Analysis on Tea Consumer Behavior Characteristics and Marketing Strategies,F274
  12. Shenzhen infant health club marketing strategy research,R174
  13. Zhongcai Hanjiang Cement Co.,LTD Marketing Strategy Research,F274
  14. The Research of QingFangLian Group "Haier Brothers" Brand Marketing Strategy,F274
  15. Research on the Marketing Strategy of Huishan Dairy’s Entrance to Dalian,F426.82
  16. A Study on Marketing Strategy of Dongchen Group,F274
  17. Integrated Marketing Communication Theory in the East Cup Application,G80-05
  18. CBA Taiyuan stadium box office Marketing Strategy Research,G841
  19. Silica fume industry market analysis and Aiken ( China ) Company Marketing Strategy,F426.71
  20. China Refractory Products Market Marketing Strategy,F274
  21. Longliqi direct Strategy,F426.72

CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
© 2012 www.DissertationTopic.Net  Mobile