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From a linguistic point of view text in Russian advertising persuasion functions and the means of achieving

Author: JiDanDan
Tutor: CaoYueHua
School: Shandong Normal University
Course: Foreign Linguistics and Applied Linguistics
Keywords: Advertising Ad Text Persuade function Linguistic means
CLC: H35
Type: Master's thesis
Year: 2009
Downloads: 178
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Abstract

In modern society, with the spread of the media advertising has become a social phenomenon everywhere. We are everyone's life and it is closely related to whether it attributed to what age, what levels of education, in what kind of social status, with what material living conditions, can make their own judgments on advertising, even if only is on an emotional level: like or dislike. Businesses that would like to use advertising to make people buy their products generate the desire to allow people to consume under normal circumstances would not dig the money that businesses should inspire the people of the potential consumer desires. Broadly speaking, advertising perform two basic functions, namely information communicated functions and persuade function, also known infections functions. There is no doubt that the ad itself can convey goods such as functionality, price and characteristics of the classes, to reflect its message across functions, but the ultimate goal of advertising perspective, it should first be able to persuade people to buy goods, and thus, it The function should be to persuade its more important and essential functions. Advertising to persuade function is to influence people's minds and stimulate their desire for consumption, so that the advertising audience finalized purchase of goods or services behavior. Advertising as a wide range of social phenomena, involving sociology, psychology, linguistics, aesthetics, economics and many other fields, which has always been experts in various fields, scholars attention. Overall, the past decade Russian advertising language research has made significant progress, the research perspective touches many disciplines, linguistics and language studies on advertising almost deep into all aspects of the language. The advertising language has an earlier and more authoritative study of the Russian scholar Д.Э.Розенталя and Н.Н.Кохтева, also in his writings that the above information and persuasion to convey functional capabilities (also known infections function) is the advertising language two basic functions, which function is to advise the principal and fundamental advertising language features, because the information conveyed some ways ultimately function as advertising persuasion function services. The main features of advertising language is the language works publicity through advertising the sale of goods and services provided, for business services, product promotion services, so well done to persuade advertising functions. Therefore, the ability to effectively fulfill persuade function depends largely on the ad text selection and use of the language means that the pronunciation, vocabulary, morphology, syntax and other means of proper use, can enhance the color and ad text to persuade appeal, so as to achieve the best publicity advertising, consumer actions contributed to your audience. This paper from linguistics, rhetoric, social linguistics perspective, the language of advertising to persuade persuade features and functions to achieve different levels of linguistic means the use of a more comprehensive description and demonstration. In the introduction, the brief overview of the causes of this study ﹑ purpose and mission, describes the research of theoretical and practical significance, as well as the subject of historical research and cultural overview of the main approach adopted. From the first chapter the basic elements of advertising, elaborates its definition and nature, enumerating the advertising function, purpose and classification, and its functions are analyzed in detail persuasion. The second chapter of the Russian advertising genre, advertising texts discussed and defined, a detailed analysis of advertising discourse structure and language features. Chapter III of Russian advertising with large number of detailed examples of the realization of advertising to persuade the various functional aspects of language use of means, carried out to analyze. Mainly from the voice, vocabulary, syntax, discourse and so a detailed description and analysis of the modern Russian language used in the advertising of the various functions to achieve specific means to persuade. Finally, the conclusions of the paper reveals the significance of this study and future research directions advertising language and trends. We believe that advertising language study to examine the characteristics and laws of their language, linguistics, rhetoric of development has important theoretical and practical significance. Advertising language as a unique feature genre, more and more emphasis on academic language, the realization of advertising to persuade the functional language means attention is also increasing. Our research shows that the ultimate goal of advertising is to stimulate your audience and functional desire to buy, and thus advertising language of persuasion function is the main and fundamental function, it's ultimately their message across functions persuasion function services. And this function is to persuade a large number of languages ??through advertising texts proper selection and use of means can be realized. The advertising industry in the Russian media has reached a higher level of specialization, it will also continue with the economic development and progress, and thus for the Russian language also need a new ad deeper exploration.

From a linguistic point of view text in Russian advertising persuasion functions and the means of achieving

Abstract

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