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Vocational School Marketing Strategy

Author: DuHuaYun
Tutor: CuiXun
School: Ocean University of China
Course: Business management
Keywords: Vocational school School Marketing Marketing Strategy Marketing Mix
CLC: G717
Type: Master's thesis
Year: 2008
Downloads: 285
Quote: 2
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Abstract

In recent years, college enrollment and students due to the double impact reduction, vocational schools experienced a high degree of prosperity from the peak to the gradual shrinking of the landslide, and even some vocational schools embarked off, stop, and, turn of the road. The reason is mainly vocational school administrators are still in use in the past planned economy way of thinking, the vocational school as a purely public institutions, while ignoring its characteristics by the market economic constraints, resulting in many vocational school enrollment have difficulty in biogenic erosion occurs, the employment situation is not ideal. Current development of special needs vocational school administrators update their concepts, marketing concepts will be introduced in school management. With the upgrading of industrial structure, technological creativity and high-tech transformation of society to increased demand for high-skilled, professional quality technical work on increasing demand, the original structure of vocational training schools obviously not suited to current needs, so professional Schools are required to introduce marketing concepts, keen to detect and seriously study social, corporate demand for high-skilled personnel, adjusting the training structure to meet the needs of society. Same time as the education market competition, market economy and consumer education reform triggered increasingly rational, and promote the concept of change management education, and promote the implementation and improvement of school marketing, the implementation of a proactive marketing concept will be the inevitable choice for vocational schools . Vocational schools face the first response to the macro and micro environment analysis, the current state attaches great importance to the development of vocational education, vocational education has put forward in a more important, more prominent position task. At the same time there are also vocational education unbalanced regional development, the structure is irrational, difficult to adapt to faculty development requirements and other factors. Vocational schools should use the 7P service marketing theory, according to market demand to set curriculum, teaching methods and learning content design design, build, adapt vocational school students learning teaching model, practice and skills training to increase internships provide students with the necessary and as thoughtful quality of teaching support and service: In the training process, the orientation of training should be more close to the business development of both the theory and skills of teaching methods, for enterprises to train both ability and integrity, theoretical foundation, and a high level of skill talent; in the community to provide \\Vocational schools to establish a service awareness, to provide students with a wide range of services, rather than a one-time educational services, to give more consideration to how the students after graduation to provide continuing education services, for vocational schools should vocational education and corporate training to better combine to give enterprises more involved in the school as in the past, schools and businesses can take to school-enterprise cooperation, order training, pre-service training of workers and other ways of cooperation, so that schools in the professional settings, student training, student employment more closely the development of enterprises, close to the talent market changing needs.

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