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China Computer Education \

Author: HeHongLiang
Tutor: GeZhongQuan
School: University of Electronic Science and Technology
Course: Business Administration
Keywords: China Computer Education Digital Media Business model change Media management
CLC: G239.2-F
Type: Master's thesis
Year: 2009
Downloads: 38
Quote: 0
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Abstract


Business model, in short, how to make money in a business way. Already as an industry of hundreds of years of history, the earliest newspaper \Start from the beginning of the 1980s, this philosophy began to spread to China, and with the development of IT newspaper, Metropolis and financial newspapers and flourish. But in this century, as the Internet's rapid development in the global, the traditional business model of Chinese and foreign newspapers in varying degrees, is facing severe challenges. In IT newspaper representatives, operators rely heavily on the newspaper in an industry, were hit even harder. With the in-depth development of the Internet in the world, the ultimate goal and the results of the digitized newspaper has become the industry consensus, just how the transformation of the newspaper business model to achieve digital transformation is still in the stage contending. Research and practical level, press asymptotic to radical ideas, mainly in the following several genres: and some advocate newspaper Internet fees reading; Some advocate the development of mobile newspaper and digital newspaper, to benefit from mobile value-added; Some advocates rooted industry, vigorously develop the activities of marketing; advocates abandoning the paper medium, completely changed into Internet stations, and each idea has a successful experience and lessons of failure to follow others. Specific reference which ideas to achieve a specific newspaper business model change, the more important is to analyze specific issues. This paper attempts from China Computer Education \At the same time, considering the IT media industry facing market boom of the downturn, Internet media menacing external reasons, internal factors of the newspaper that exist within their operational mechanism, management system and incentives, trying to dig the underlying causes of the business model behind. I home and abroad on the basis of comprehensive analysis of other IT media business model transformation and change instance, proposed a new business model of \accumulation layer, module layer, demand docking layer and integrated marketing layer five tiers linkage operation of a multi-product, multi-platform model, hoping to take this as a blueprint to achieve the transformation of the business model of the \

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Countries in the world publishing industry > China
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