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FM971 of Shenzhen Media Group

Author: YuMiao
Tutor: YueZuo
School: Xiamen University
Course: Journalism
Keywords: Music radio Frequency characteristics Brand management
CLC: G229.2-F
Type: Master's thesis
Year: 2009
Downloads: 48
Quote: 1
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Abstract


The thesis for the study of the frequency of the music of our radio stations , music Frequency of Shenzhen Radio, Film and Television Group, flying 971 cases , systematic analysis of brand management and its frequency characteristics of flying 971 , dissect a unique geographical space in Shenzhen double under the conditions of the development of contemporary media forms the background of the times , flying 971 through brand building and its innovation development space . Flying 971 's success both music broadcasting is essential for success in today's media environment , but also has its unique media characteristics . By drawing on the results of previous studies , study music radio frequency comb, geographical features , explore the development of some of the thinking of the music radio frequency changes in the media environment . Of Communication and Media Management , under the guidance of the theory , brand positioning , media research and media management three detailed interpretation of the flying 971 's development and progress . The paper argues that the flying 971 has made ??a good brand and bold innovation , and based on their own resources to provide a template for the development of our country music radio . The first chapter introduces the thesis research background, research methods and research objectives , literature review of the research in the field of music broadcasting ; Chapter II describes the development of flying 971 background , flying 971 development background both in China 's Radio Music macro background frequency of rapid development and media competition in the 21st century , in the specific environment of competition in the broadcast media in the culture of the Shenzhen Special Economic Zone and Shenzhen ; Chapter III presents the development of flying 971 history and current situation , and flying the 971 in the past few years in some classic success stories . ; Chapter IV , carried out a detailed study of the frequency characteristics of flying 971 innovative and accurate brand positioning is flying 971 quick guide to the market in a few years time , certainly the main factors ; Chapter from brand positioning , maintenance branding, brand promotion and brand extension four of the the flying 971 brands operate discourse analysis ; Chapter 971 future development of flying put forward some suggestions.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Countries around the world on Broadcasting and Television > China
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