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CIS development of medical and health care products companies and corporate culture research

Author: Peng
Tutor: ChenHuanRen
School: Sichuan Academy of Social Sciences
Course: Communication
Keywords: health care products companies CIS development strategy Enterprise Culture Construction
CLC: F426.72
Type: Master's thesis
Year: 2011
Downloads: 122
Quote: 0
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Abstract


With the rapid development of social economy, digital, information has become increasingly evident features. People have a desire for convenient, fast and accessible communication. Closely related to human life, the product-brand building process is the spread of information sharing. On the other hand, business management product and is recognized as an effective model of modern enterprise management from 1980s. Then, CIS strategy and corporate culture reflects the outside of the image ,and corporate culture is the most lively part of the most influential, and corporate culture development builds the correct basis for the implementation of CIS. This paper analyses the state-owned SMEs in market competition and unfavorable conditions- the unique characteristics of how to establish and develop corporate culture and build brand with its own characteristics. This article also draws the relevant communication theories and research methods, combined with the product design process, from the most representative state-owned small and medium businesses - health care products companies start using the basic concepts of communication and dissemination of model analysis, dissemination of products Activities, mode of transmission, communication elements and dissemination of results and influencing factors to the analysis and improvement, the successful conduct of the health care products companies brand design example.

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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