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The Study on the Competitive Strategy of the A Co., Ltd

Author: ZuoYuPing
Tutor: ZhangQiuSheng
School: Beijing Jiaotong University
Course: Business Administration
Keywords: Competitive strategy Special Vehicle Customer relationship management
CLC: F272
Type: Master's thesis
Year: 2009
Downloads: 151
Quote: 2
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Abstract


Company will meet more difficulties and challenges in the process of expansion.It is very important for the company to make and implement strategy to deal with the effects influenced by the outside environment and to overcome the disadvantages of the company itself so that the company can lead the continuous and healthy development.Based on the analysis of politics,law,macro-economic environment,industrial competitive environment and enterprise recourse environment,we consider the management strategy of the company for the future development.First of all we analyze economic environment and competition status of the industry in which the A,focusing on effecting factors such as nation industry policies,economic development,industry development and nation finance policies.Furthermore,we analyze the industry competition status For the group’s product,leading competitor,potential competitor,and then draw the conclusion that the special auto industry meets not only a bright future but a furious competition.We evaluate the advantage and disadvantage of the company’s inside resource in the process of the group’s development and the opportunities and threats in the market competition with SWOT method,then propose that the company should take the differentiation and centralized strategy.We consider technical innovation,human resource management,culture, execution of CRM and the Balanced Scorecard to support the implementation of the whole strategy,and we really hope the dissertation can do some favor for the development of Centech.

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise planning and management decision - making
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