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Changhong introduced the logistics strategic investors case studies

Author: LiuBo
Tutor: ZengYong
School: University of Electronic Science and Technology
Course: Business Administration
Keywords: Strategic investors Logistics Supply Chain Management
CLC: F426.6
Type: Master's thesis
Year: 2008
Downloads: 239
Quote: 0
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Abstract


The development of China 's home appliance industry is less than 20 years , but the changes experienced in 20 years is earth-shaking . Market demand from extreme to severe production overcapacity , industry profits from simple single rich diversity from extreme windfall to severe low-profit , product , each company is committed to information appliances , change the magnitude of the breadth of the speed unprecedented , reduce costs , win advantage has become a the vital top priority of household electrical appliance enterprises . In the case of the internal potential has been fully tapped , logistics has become a lot of household electrical appliance enterprises \Almost all household appliances and consumer electronics companies are the eyes focused on how to integrate their own supply chain management and logistics services . In this case, the forward direction of the supply chain , further integration and optimization of enterprise logistics chain , has become the common goal of most of China 's household electrical appliance enterprises . One of the typical two types : one is represented by Haier set up a logistics headquarters , supply chain integration division level , to improve the efficiency of logistics ; another through a third party to the United States for logistics professional management to reduce logistics costs . Introduced from Changhong logistics strategic investors to start, through the analysis of China 's home appliance logistics market , Changhong logistics the status quo , and its key problems , the need for the introduction of strategic investors to set up a joint venture company , outlined the background of joint venture and the joint venture , joint venture set up programs , the joint venture company 's management structure, financial projections, risk analysis and countermeasures , the joint venture operations of the evaluation multifaceted analysis came to the conclusion Changhong introduced the findings of the third - party logistics strategic investors : through the capital as the link formed a strategic alliance relationship has been, and will become the home appliance logistics market trends .

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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