Dissertation > Excellent graduate degree dissertation topics show

The Analysis of Chinese Large-Scale Beer Enterprises’ Gain and Loss

Author: ZhengXianChao
Tutor: MiaoXiZhe
School: Ocean University of China
Course: Business management
Keywords: Large beer companies Gains and losses Strategy Brand Expansion
CLC: F426.82
Type: Master's thesis
Year: 2009
Downloads: 517
Quote: 3
Read: Download Dissertation

Abstract


Into the 21st century , the Chinese beer industry transferred from the high - speed development period to integrate acquisitions period . Tsingtao Brewery , China Resources Snow and Yanjing Beer as represented large beer companies in China , there are many problems in the development process . Qingdao beer brand strategy early in the development of the lack of long-term planning . The many beer brand positioning Fuzzy , brand competition is weak . Resources Snow across the country in pursuit of rapid development , do not pay attention to nurturing the brand . Yanjing beer Olympic marketing strategy is quite upset these phenomena , both to explain the development status of the beer industry , and also reveals the common problem of large Chinese beer enterprises in the process of operation . In this paper, strategic management , brand management and expansion of the theory and practice , the use of comparative analysis method , a comparative analysis of the various strategies of China 's large-scale beer enterprises draw their gains and losses in their respective fields , and on this basis leads to China large - scale beer enterprises strategic research topics . Experiences and lessons learned from previous large-scale beer enterprises in China should learn to develop scientific and rational corporate strategy , and strategy to maintain the continuity and growth . Mergers and acquisitions of business expansion needs , first determine the purpose of the expansion , and to grasp the trend of the development of the industry , the expansion of activities to fit with the corporate strategy . The process of brand management , large-scale beer enterprises in China should give the brand has a clear , precise positioning and strive to create a unique brand image . The large beer companies should be considered in the expansion mode of operation of a multi - brand strategy to manage the brand , so clear branding strategy allows each brand to play its due advantage . Performing brand promotion , you should choose the right media and carrier , clear , forceful demands , another way to branding ; innovation constant power enterprise to create competitive products in the product development focus . The operation of the enterprise should also consider innovative marketing model, the culture marketing strategy , sports marketing strategy and resources marketing strategy for the product and the brand to inject new vitality and growth points .

Related Dissertations

  1. Research on the Attitude Controller Design and Control Strategy of High Altitude Platform,V249.1
  2. The Research on the Architectural Adumbral Method of Building,TU226
  3. The Research on the Design of Waterfront Open Space of Daowai District in Harbin,TU984.113
  4. Studys in the Contemporary Brand Sales Exhibition Shop Design,TU247
  5. Fuzzy Rhetoric Research of the Literary Language,H05
  6. Secondary art teachers and students, the status of the conflict and control countermeasures,G456
  7. Non - intellectual Factors in the vocational students in mathematics learning,G633.6
  8. Study on New Product Launch Strategy in Decathlon,F274
  9. The Research on Construction of the Prawn Regional Brand in Zhanjiang,F326.4
  10. Investigation and Research about the Interest of Mathematics among the Rural Junior Middle School Students,G633.6
  11. Study on International Development Strategy of Chinese Research Universities,G647
  12. Sun Wah Group study in the power plant DCS industry marketing strategy,F274
  13. Based on the New Curriculum Reform of High School Geography Teaching Strategy Research,G633.55
  14. The Analysis and Strategy Study about Chemistry Concept Teaching Engagement at the Beginning of High School,G633.8
  15. The Research of the Fashion Terminal Space in the Society Consumption Change,TS941.1
  16. Yunnan Natural Rubber Industry Development Strategy,F326.2
  17. An Empirical Study on Reading Strategies Training for Secondary Vocational School Students,G633.41
  18. Study on Mental Health and It’s Impact Factors of International Students in China,B849
  19. Research on Selection and Construction of the China’s Social Security Budget Pattern,D632.1
  20. Sinopec Sammy Quanzhou branch of marketing strategy research,F426.22
  21. Gas station convenience store sales strategy,F426.22

CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
© 2012 www.DissertationTopic.Net  Mobile