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Kingdom of Tieh-Kuan-Yin Tea

Author: WengQiCheng
Tutor: ShenYiFeng
School: Xiamen University
Course: Business Administration
Keywords: Anxi Tea Industry Brand
CLC: F426.82
Type: Master's thesis
Year: 2008
Downloads: 127
Quote: 0
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Abstract


The Anxi tea production has a long history , began in the late Tang, Xing Yu Ming and Qing Sheng contemporary Anxi rich oolong tea , particularly Tieguanyin the most famous . 1990s , due to the lack of brand awareness , the tea industry and not to prop up the economic development of Anxi County , Anxi national economic development is very slow , and for many years to become a state - level poverty-stricken counties . This stage can be called Anxi tea \Since the 1990s , the Anxi county government , Anxi tea merchants and Anxi tea farmers recognize the importance of the brand , Anxi tea gradually establish a brand , so as to drive the development of the national economy in Anxi . Anxi tea industry to be among the top 100 of the National County basic economic competitiveness . This stage can be called the the Anxi tea branding phase . Of course , a brand is endless , so the problems of Anxi tea industry , the paper put forward corresponding recommendations to help Anxi tea industry to achieve greater development . The article quoted the latest brand successful chain theory , the in-depth analysis of the system of Anxi tea before and after two stages . How by comparing the Anxi tea from \By comparison , we can conclude : Anxi tea only continue to build the brand , in order to expand the influence of Anxi tea to enhance the competitiveness of Anxi tea Anxi development of the national economy , and ultimately led .

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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