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A Study on Current Status of Sport Consumtion of Wuhan Ordinary College Students and Corresponding Countermeasures

Author: GuiYongFeng
Tutor: LuoYueBing
School: Wuhan Institute of Physical Education
Course: Physical Education and Training
Keywords: Wuhan university students Sports Consumption Status quo Countermeasure
CLC: G807.4
Type: Master's thesis
Year: 2009
Downloads: 757
Quote: 3
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Abstract


With the success of China's Olympic bid, the impact of sports on people's lives is also growing. The improvement of people's living standards, but also makes it sports demand is also increasing. With the improvement of living standards, the sports consumption as people seek to enjoy and stage of development of a consumer becoming part of the consumption of the people of our country. College students with a higher level of knowledge groups, is the backbone of social development, is one of the major groups of sports consumption, the study and understanding of college students sports consumption motivation, sports consumption behavior for the correct guide college students to promote sports The industrial development of certain practical significance. College students in Wuhan, Hubei study used questionnaires, literature, expert interview, mathematical statistics and logical analysis to do a more comprehensive analysis of sports consumption of college students in Wuhan, including: college students leisure time survey, the main venue of sports activities, sports consumption motivation, sports consumption level of sports consumption structure, the quality of sports consumption evaluation, sports consumption influencing factors analysis, sports consumer market forecasting. Through the investigation and analysis of this group of college students Situation of Sports Consumption proposed countermeasures designed to optimize student sport consumption provide a theoretical basis. By the author of the survey results are as follows: 1. Wuhan university students have a strong sense of fitness and sports consumer attitudes, also held sports consumer identity attitude that sports consumption is valuable. Students' Sports Consumption in Wuhan City, the main motivation for the fitness requirements and the needs of entertainment and fun, this is consistent with and Sports physical fitness function. Sports consumption has become an important part of the of Wuhan university students living consumption, but the overall level of sports consumption is low, mainly university student sports consumption level of affordability constraints. University student sports consumption level is related to the amount of personal consumption, and showed an increasing trend of development. High sports college consumption groups gradually emerged, boys sports consumption level is significantly higher than girls overall. 3. Wuhan university students sports physical consumption level significantly higher than the the labor consumption level, the sports consumer spending still relatively simple, the male students of sports material consumption was significantly higher than female students, male students labor consumption slightly higher than that of female students, great potential for development. Wuhan university students often participate in sports projects, boys prefer to separated net confrontation and collective confrontation badminton, table tennis, volleyball, football, basketball. Compared with boys, girls like to have a certain amount of activity, confrontational weak, no physical contact Net Separated Competition table tennis, badminton, volleyball. Students actively participated in the sport of positive factors in maintaining good health and recreational entertainment is a major factor in personal disposable source constraints become a major factor in the factors restricting the Students' Sports Consumption. College students to participate in sports consumption process, college students are not satisfied with the price and quality of sports goods sports goods. Awareness motivation, this article from Wuhan university students to participate in sports consumption level of structure and motion, influencing factors, market forecasts and Countermeasures aspects starting to study, think, clear as much as possible to study the question of to strive more objective reflection of the status quo of the Students' Sports Consumption in Wuhan.

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CLC: > Culture, science,education, sports > Sports > Sports theory > Physical Education > College Physical Education
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