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Qingdao International Beer Festival has been successfully held 18 sessions, has developed into a set of tourism, culture, economy and trade, science and technology, sports and other activities as a whole, international, public, participatory, entertainment, culture, skills, has a unique charm of the integrated beer event. Qingdao International Beer Festival in the crowd, participation, entertainment development, we should fully tap its potential and meaning, take the brand-style development, and constantly improve the product structure festivals, enrich their cultural resistance, the city of culture, beer culture, other organic fusion food culture, improve the grade of the Qingdao International Beer Festival and influence. As Qingdao city card, Qingdao Qingdao International Beer Festival has come out to the world, the development of increasingly academic attention, but mainly focused on festival brand, festivals and cultural construction and other aspects of catering dishes with little specialized research. Meanwhile Qingdao International Beer Festival in the development process exposed the lack of features catering dishes, single species, nutritional imbalance, expensive, health and safety management in place and other issues, as the Qingdao International Beer Festival fast development constraints, to a certain extent undermined the image of Oktoberfest. Qingdao International Beer Festival Oktoberfest catering dishes are an important part of the product. Tourists in the wine tasting at the same time, hope to enjoy delicious local specialties. Tourist-centric, \, nutrition and other principles of sustainability, development Qingdao International Beer Festival catering dishes, the implementation of brand strategy, the Qingdao International Beer Festival and catering dishes maintain the sustainable development inevitable trend. Qingdao International Beer Festival catering dishes with a larger development space and infrastructure, the Qingdao International Beer Festival will become the driving force and the development of new growth path. Dishes should be taken to develop a diversified, multi-cultural fusion dishes connotation, promotional popular dishes, dishes and festive cultural interaction, dishes and festive interactive shopping goods, dishes manufacturing enterprises to build the brand, \innovation and development of Qingdao International Beer Festival catering dishes, as the reference section offers visitors brand products, improve the Qingdao International Beer Festival catering dishes influence. Qingdao International Beer Festival catering dishes research and development, tourism and catering enriched Qingdao theory, continue to deepen, will lead the catering enterprises to actively participate in the formation of a unique catering dishes with Qingdao, the combination of wine and food, and promote Qingdao International Beer Festival's harmonious development.
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