Dissertation > Excellent graduate degree dissertation topics show

The Research on the Evaluation of Brand Differentiation Based on Niche Theory

Author: SunYanZuo
Tutor: GuFeng
School: Shanghai Jiaotong University
Course: Business management
Keywords: Brand Differentiation Niche Core values
CLC: F273.2
Type: Master's thesis
Year: 2009
Downloads: 300
Quote: 4
Read: Download Dissertation

Abstract


Currently, the brand has become the core assets of the business apart from its competitors. Reversal of the global economic situation in 2008, the enterprise is no longer in the future to the less extensive brand management, but intensive brand differentiation strategy, to strive for more living space. Competitive enterprises to solve all the problems associated with the brand, such as brand design, brand restructuring, brand integration should first recognize the brand differentiation status. In this sense, from the point of view of customer value needs differentiated brand based on a set of ecological theories multidimensional evaluation method, has important theoretical and practical significance. Firstly, the brand and ecology research, in-depth analysis of the theoretical foundation and drivers of brand differentiation to explore niche space and brand differentiation based on the niche separation brand differentiation strategy development; combine ecology The quantitative analysis method to design a the brand differentiation multidimensional evaluation model, and elaborate on the Evaluation and Determination; Finally, the introduction of the empirical analysis of the feasibility of the evaluation model for the demonstration and validation. This paper is divided into six chapters expand. Chapter 1 Overview research background and significance, research and chapters. Chapter II sort out the summary of relevant research literature pointed out that research on brand differentiation are not systematic and comprehensive, the lack of theoretical basis for in-depth discussion and quantitative analysis, and brand Ecology to develop a vision for the brand differentiation, On this basis, the research ideas presented in this article. Chapter from an ecological point of brand differentiation strategy analogy, come to the generation mechanism of brand differentiation strategy, with the niche space theory intuitive and accurate representation of the brand differentiation strategy. Chapter on the basis of the evaluation of the objectives and principles of brand differentiation, constructed the ecology theory-based brand differentiation multidimensional evaluation model, the introduction of the determination of the niche and elaborate evaluation of three resource dimensions . Chapter select shampoo brand as empirical objects above build multidimensional evaluation model to evaluate the degree of brand differentiation, and the results show that the model can better evaluate brand differences in different dimensions, are reasonable and feasibility. To summarize Chapter VI of the full text of the study, pointed out that the main results of the study and innovation, and subsequent research prospects. In this paper, the above research on ecology theory in the study of brand differentiation made to expand and innovate. First, from brand ecosystem elaborate brand differentiation, drive mechanism; Second, in order to better describe the brand of the degree of utilization of resources, the relative width of the concepts proposed niche to be modified and the original calculation method, applied to brand differentiation determination; build a quantitative analysis model of brand differentiation, expand brand ecology research applications, display ecological method in quantitative analysis.

Related Dissertations

  1. Studys in the Contemporary Brand Sales Exhibition Shop Design,TU247
  2. The Research of the Fashion Terminal Space in the Society Consumption Change,TS941.1
  3. The Role of Media in the Rural Daily Life,D422.7
  4. Study on the Management Strategy of University’s Brand,G647
  5. Evaluation of Land Use Eco-security in Fujian Province,X826
  6. Variations of Host-Specialized and Migratory Biotypes of Cotton Aphid on the Mating Behavior and Genes Sequences of Mitochondrion DNA and Symbiotic Bacteria,S433
  7. Effects of Isoprocarb Exposure on Differentiation, Migration and Neurite Outgrowth of the Key Cell During Neural Development in Vitro,R329
  8. The Study about the Select Strategies of Sportswear Brand Communication Means,G206
  9. Study on Quantitative Ecology of Gleditsia Heterophylla Communities in the Southern Tip of Taihang Mountains, Shanxi,Q948
  10. Community Ecology and Scientific Management of Lawn Weeds Communities in Taiyuan,S451
  11. Quantitative Monitoring and Evaluation of the Vegetation Degradation of Coal Mining Area,Q948
  12. Optimization Study on BHF Marketing Strategy,F274
  13. Quantitative Ecology and Management Policy of Weeds Communities in Shanxi Orchard,S451
  14. Clinical Study on Relationship Among Syndrome Differentiation Clssified in Tcm,ambulatory Blood Pressure Monitoring and Transcranial Doppler in Essential Hypertension,R259
  15. The Mechanism of CREG Regulated Vasculogenesis in Murine Embryonic Stem Cells,R541.4
  16. Differentiation Capacity of Periodontal Ligament Stem Cells of Chronic Periodontitis Patients with and Without Type 2 Diabetes Mellitus,R587.1
  17. China's basic education brand development research,G639.2
  18. City of brand building and communication strategy,G206
  19. The Research on Transformation by Brand Strategy of Shanxi Coal Corporations,F426.21
  20. Research on China Daily’s Merchandise Industry Brand Development Strategy,F721
  21. Dilemma of Low Quality Competition Strategy and Its Way Out,F273.2;F224

CLC: > Economic > Economic planning and management > Enterprise economy > Production management > Product Management
© 2012 www.DissertationTopic.Net  Mobile