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Peacebird brand growth and development pattern analysis

Author: ZhangJiangPing
Tutor: LuXiongWen
School: Fudan University
Course: Business Administration
Keywords: Peacebird Operations Analysis China Clothing Practical way Investigate
CLC: F426.86
Type: Master's thesis
Year: 2009
Downloads: 654
Quote: 1
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Abstract


After years of development and accumulation , China's garment industry has gained remarkable achievements, has become a veritable \However, in the other hand, we also need to clearly recognize the \industrial core elements of marketing , development model , we are still lagging far behind in the clothing developed countries in Europe and America , is still in the low-end subordinate position in the world and garment industry development chain , which has become the Achilles heel of China's garment industry has seriously affected our industry sustainable development. The face of severe challenges , our garment industry should be how to deal with this major issue is related to the long-term prospects for the development of China's garment industry to seek the broader survival and development space ? The author of this article on the apparel industry experience combined with his years trying to some of their own views on this issue and provide some ideas , and played the role of a serve . In this article, the author describes the history and current situation of the world and the development of China's garment industry , and the use of Michael Porter's competitive strategy theory and competitive advantage theory , as well as value chain and core competitiveness theory , brand management theory on China 's clothing the core competitiveness of the industry , a lot of analysis ; combined with Ningbo Bird Pacific Group I where the course of development and operation of the status quo , by contrast with the modus operandi of the international clothing brands , the business development strategy for the different types of garment enterprises in China , Recommendation ; especially through the \Which promote healthy long-term development of China 's garment industry to improve the position and competitiveness of China's garment industry in the international market , with a strong practical significance .

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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