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Under the impact of the financial crisis, the U.S. real estate agency business strategy Strategies

Author: YangYiZhong
Tutor: ZuoMingJie
School: Fudan University
Course: Business Administration
Keywords: U.S. real estate market Financial crisis Subprime crisis Real Estate Agent Development Strategy
CLC: F293.3
Type: Master's thesis
Year: 2009
Downloads: 360
Quote: 0
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Abstract


2007 U.S. subprime mortgage crisis in the occurrence and development, and ultimately led to the financial crisis in the United States and around the world whipped up a severe financial crisis. Many countries and regions in the world economy have thus been severely affected, facing the economic crisis and the challenge of economic recession. As the world's largest economy of the United States, in fact, the body has also been a serious economic impact of: declining enterprises, import and export volume down, unemployment rose again and again. Double negative in the external economic environment, the U.S. real estate market has been unprecedented impact. Countless families have been forced to give up not only real estate, lost their homes, real estate developers have also cut downtime, cut costs, and banks are due to uncollectible loans and continuous failures, bankruptcies. A large number of houses and foreclosures arrears into the market, the supply increased sharply, while a significant reduction in employment, consumption continued weakening consumer confidence in general suffered a serious setback, the sharp contraction in demand, with predictable results: U.S. real estate sales continue to decline overall, prices in most parts of the United States plummeted. Why is the U.S. real estate industry from boom to bust? U.S. real estate crisis is simply what? U.S. real estate industry is facing difficulties exactly how? In the context of the current financial crisis, the U.S. real estate agents how enterprises will face the challenge of how to deal with? In this paper, a lot of careful market research, combining quantitative market research information and receipts on these issues are analyzed in detail and research, trying to give a reasonable answer. This paper first detailed analysis of the U.S. real estate bubble burst formation and the reasons elaborated subprime mortgage crisis, real estate crisis, the financial crisis and the intrinsic link between the real economy and their interactions. Then on this basis, through the U.S. real estate value chain analysis to the \and opportunities. Article particularly in the U.S. Silicon Valley a small real estate company (A company) for example, analysis of the financial crisis on their consumers, competitors, and the impact of their own, and then combined with the company's own characteristics, the company presented in the financial crisis of the strategic positioning and specific strategic measures. A company's development strategy can be summarized as the \Branding is mainly through 360 ° marketing strategy, customer management combined with marketing planning, and on this basis to build brand image and create competitive advantage. In this paper, results of Company A preliminary study on the U.S. real estate industry's turnaround has a certain reference value. This is exactly the intention of this writing. Besides, the paper from the U.S. real estate boom and bust of the process and causes of in-depth research and analysis, not only helps to interested colleagues to learn and understand the U.S. real estate industry, the research methods and results for the Chinese real estate industry and the real estate industry is a good reference.

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CLC: > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy
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