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Translatability research in translation studies has been dominated by the center. The advertising translation, as a way of cross-cultural communication, not only has important commercial sense, but also in cross-cultural communication plays an increasingly important role. This research study this Translatability enduring theme, focusing on cross-cultural translation \Traditional translation theory of the \Therefore, this topic aims to correct the traditional translation theory and practice of biased, breaking long considered untranslatable cultural mindset, from the perspective of the philosophy of language, the use of human language and culture isomorphic characteristics, the development of a dynamic and vision, demonstrate cultural phenomenon exists untranslatable \In this thesis, the research methods used for the theoretical arguments and examples demonstrate combined. Translatability in combing the two opposing schools of study and Monadist Universalist perspective after. In our study RushRhees and Wittgenstein's philosophy of language, and philosophy from the dynamic height examine cross-cultural translatability. First, from the perspective of theoretical analysis, based on human language and culture isomorphism, philosophical significance of knowability, human commonality, as well as other aspects of global cultural convergence proof cultural translatability. Then in order to enhance persuasive, papers and from the perspective of examples to demonstrate. Advertisement translation, for example, cited the case of advertising translation, both proved untranslatable cultural translation resulting difficulties and obstacles can be overcome, but also proved untranslatable previously been identified as factors over time, proved to be translated or translatable in varying degrees. Based on theoretical analysis and practical demonstration, paper concluded: Cross-cultural translation should be looking at is a dynamic process, rather than a static state, and thus, it should be a dynamic perspective on the so-called \As the translator of the source and target languages ??and cultures continue to understand, and improve their translation skills, and cultural background of the target readers to deepen the knowledge, as well as continued integration between different cultures, \Potential.
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