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Research on Lao Nian Fu Channel of Shanxi TV Station

Author: FanYanLi
Tutor: ASiMai·NiYaZi；HuangYuanCai
School: Xinjiang University
Course: Journalism
Keywords: Shanxi Elderly blessing channels
CLC: G229.24
Type: Master's thesis
Year: 2009
Downloads: 121
Quote: 0
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Abstract


Paper only for the country aged audience digital TV with premium channels - Shanxi TV elderly blessing channels as the research object , the first Chinese society is aging , Channel Specialization , TV digitization , older audience characteristics in four areas the channel development the social background of the analysis , that the channel is the socio-demographic status , the needs of older persons , the television industry development and science and technology progress together a product . The second part of the article outlines the course of development of the elderly blessing channel , the third part of programming and content for the of Shanxi TV elderly Fuk channels , the use of the basic theory of journalism, communication science analysis study , pointed out that the characteristics and shortcomings in the channel line-ups , while the use of case studies carried out the analysis of the core part of the channel health Collection . Then , the article on Old Age Fu- channel operation and dissemination of results . The analysis of the channels of communication effects audience survey based on the collation and analysis of data , including the elderly television programming time to present their own views and advocacy soothe functionality into older TV shows the innovation of this paper . The fifth part of the article from the internal and external factors analysis bottleneck restricting the development of four elderly blessing channels : digital TV promotion process , some older people to accept pay-TV to take time , lack of funds , shortage of professionals . The sixth part of the development of senile blessing channels a few suggestions : to improve the quantity and quality of self-management programs , the channel to enhance the relevance and professional ; culture and the elderly audience close to the age of presenters to enhance the attractiveness of the channel ; conduct cross-media publicity and grassroots advocacy channel to expand its influence deep into the lives of the elderly ; the development concerning senior industry funding for older blessing channels , in order to make up for the lack of not engage in advertising ; learn from the advanced experience of foreign media , so that the channel for our elderly better service . The conclusion of the article put forward their own views on the part of older TV shows lack of news programs .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Countries around the world on Broadcasting and Television > China > Radio and television stations
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