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Study on Marketing Program Design for GALAXY FUTURES CO., LTD

Author: HaoGang
Tutor: JiaMingZuo
School: Lanzhou University
Course: Business Administration
Keywords: Product Design Channel construction Futures Financial crisis
CLC: F832.39
Type: Master's thesis
Year: 2009
Downloads: 306
Quote: 0
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Abstract


Along with China's rapid economic development , the domestic capital markets, the deepening of reform and opening up , the Chinese capital market , futures market , is growing at rapid speed in the process of national economic and social development plays an increasingly important role . China 's futures markets have been expanding more and more , while at the same time futures facing marketing problems . Whether futures marketing activities can be sustained , stable and healthy development depends to some extent on the company marketing program design and implementation. The two key aspects of product design and channel construction as futures companies market marketing , has been a growing number of futures companies included in the comprehensive marketing management , innovative marketing program design has thus become one of the important issues facing the futures companies . Galaxy Futures Co. , Ltd. was established in 2005 , just a few years the rapid development of the business , but due to the short time of its establishment , the weak awareness of comprehensive marketing , management of state-owned enterprises lag relative market , especially for product design and channel construction lack of knowledge students should the marketing Management misalignment , unclear objectives and did not establish a sound scientific marketing management system , in the long run will affect the company's health , and healthy development . Galaxy Futures Co. , Ltd. as the research object , make comprehensive use of literature data, statistical method , case studies , lessons learned , and by means of a combination of qualitative and quantitative analysis , analysis and evaluation of the Galaxy Futures Co. , Ltd. Marketing Situation found that the problem exists in marketing management . Learn advanced concepts of domestic and foreign enterprise marketing management and technical methods , combined with the current operating status of the Galaxy Futures Co. , Ltd. , by clear product design and the importance of the channel construction , from the perspective of customer value system for product design , using selective distribution mode and level marketing system guiding channel construction . Through the the perfect marketing management organizational structure , build a new marketing program , combined with the actual situation of the global financial crisis , the of holding futures companies marketing brokerage in the new financial context specific implementation plans and marketing strategy .

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Financial organizations, banks > Other financial organizations
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