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Small and medium-sized management consulting firm Marketing Strategy

Author: WangShuXian
Tutor: HuangPei
School: Fudan University
Course: Business Administration
Keywords: Small and medium Management Consulting Strategy Locate Marketing Strategy
CLC: C932
Type: Master's thesis
Year: 2009
Downloads: 637
Quote: 0
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Abstract


China's economy sustained rapid development, reform and opening up, especially after joining the WTO , Chinese enterprises received an unprecedented opportunity for development to the pattern of the integrated development of the world economy today , from all industry lags far behind the world average to catch up with some of the industry to the world 's advanced level , the pace of development of the Chinese enterprises to make the world marvel. But behind such high-speed development , inevitably broke out a lot of problems , and see the power of the enterprise itself alone unclear difficult problem to solve . In this case , the management consulting firm in the eyes of the enterprise has a unique charm , their \Management consulting industry has also ushered in a rare opportunity for development , and many large multinational management consulting firms have entered the Chinese market , there are many local small and medium-sized management consulting firm came into being , the management consulting market development . However, because the consulting industry is an emerging industry , has not yet been established sound and mature industry operating mechanism , so the variation in levels of various types of consulting firms in the industry , especially corporate responsibility is not strong consulting firm handling failures , to the management consulting industry in China has left a negative impression . For small and medium - sized management consulting firm , also encountered the problem of enterprises, especially large enterprises , small scale, weak brand without trust . Therefore, small and medium - sized management consulting firm is facing serious challenges related to survival and development . IN sample , focus on small and medium - sized management consulting firm to study the marketing of the Road . First, SWOT analysis, the development of this type of company's development and marketing strategies , and find the development objectives ; followed for this type of company to locate , find their own place in the market and industry ; to develop the appropriate marketing strategy , explore marketing methods applicable from the existing situation to achieve the development goals .

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