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CS company marketing channel design and management of styrene

Author: JiaQiang
Tutor: JiangQingYun
School: Fudan University
Course: Business Administration
Keywords: Marketing channels Channel flow Service output theory Channel gap analysis
CLC: F426.72
Type: Master's thesis
Year: 2009
Downloads: 93
Quote: 0
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Abstract


Marketing channel has always been regarded as a bridge between producers and product and service users , in today's society with the increasing development of Internet technology , information technology , globalization and the new market structure given the marketing channels more profound , comprehensive meaning - is a series of interdependent organizations , they are committed to the use or consumption of a product or service , and the purpose of this process is to meet the needs of end-users in the market . Channel flow is to add value for the end user activities . SM ( styrene ) are closely related to people's lives as the iconic chemicals the CS company in 2006 to invest in a single set of domestic production capacity ( 550,000 tons ), SM device , due to the supply of the device beyond the time, the annual amount of 12% , the commissioning of the device significantly improved the proportion of domestic SM supply and the CS SM marketing channels much the concern of the chemical industry , it should be said that the the CS SM marketing channels revolutionized domestic previously dominated by Sinopec , PetroChina the traditional SM sales model achieved good sales . This paper first introduces CS basic and simple review of its SM marketing channels , made ??a detailed presentation next domestic SM production methods , application areas , as well as domestic supply demand situation and the CSPC case as core to services marketing channels Louis P.Bucklin output theory , and carried out a detailed analysis of the the CS company's SM marketing channel design , channel gap analysis to assess its marketing channels from the supply-side and demand-side perspective and propose comments and suggestions for the improvement , and eventually come to the conclusion of this article and prospect of great realistic significance and marketing of chemicals with strong reference .

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