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A Study of Business Model of Value Chain within Mobile Internet Industry
Author: ZengJian
Tutor: LvTingJie
School: Beijing University of Posts and Telecommunications
Course: Management Science and Engineering
Keywords: Mobile Internet Industry chain Cooperation and Competition Business model Operators
CLC: F626
Type: Master's thesis
Year: 2009
Downloads: 1140
Quote: 12
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Abstract
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2008 is the first year of China's mobile Internet . Loose external environment , such as the original Ministry of Information Industry merged into the Ministry of Information and industrialization , a clear strategy of simultaneous development of information technology and industrialization , as well as the restructuring of the industry for the development of the mobile Internet industry to provide a good external competitive environment , and foreign success business models , such as Apple's iPhone and Google launch the Gphone as well Andriod platform , Nokia made ??Ovi platform Internet strategy released , Intel's high-profile release and promotion mID, shocked absolute control status of the mobile operators in the telecom industry chain , also affect forward to the future direction of development of China 's mobile Internet industry . However , as the dominance of the mobile communications industry chain operators will not sit still , but actively participate in the competition , and in the era of new technology , new business models and new user needs to take charge of their destiny . In this paper, by analyzing the situation of the development of mobile Internet abroad for domestic mobile Internet industry competition pattern , combined with industry chain theory , theory of cooperation and competition as well as game theory to study the future direction of development of the mobile Internet , the strategic choice of the cooperative and competitive mode and mobile operators . The major achievements and innovations of this article is : 1 , summed up the point of view of the parties , and according to the author of the study , defined for the mobile Internet ; 2 , a comprehensive study of the status quo of the development of mobile Internet at home and abroad , and the theoretical analysis of the national mobile Internet industry chain status and evolution of the industry chain development mode ; 3 , to study the business model for mobile Internet operators , and for the \the method of game theory and mathematical analysis of the competitive situation of the traditional telecommunications industry to a new era of mobile Internet competitive landscape , and analyzed future trends and directions .
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CLC: > Economic > Posts and Telecommunications economic > Telecommunications > Telecommunications business organization and management
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