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Enterprise culture construction of of Panjin new Unicom Strategies

Author: JinXu
Tutor: YuanChunZuo
School: Beijing University of Posts and Telecommunications
Course: Business Administration
Keywords: Panjin new China Unicom Corporate Culture Core competitiveness
CLC: F626
Type: Master's thesis
Year: 2009
Downloads: 154
Quote: 0
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Abstract


Accompanied by the fourth national telecommunications reform , the former China Netcom and China Unicom , the integration and reorganization , has a different background and development process of China Unicom and China Netcom, the two operating companies , both in the fusion of the restructuring not only to achieve business on fusion , the fusion mechanism , personnel integration , it is more important to achieve the integration of the corporate culture , and create a harmonious and progressive , innovative corporate culture , made ??the growing strength of the integrated enterprise . Just after the integration and reorganization of China United Network Communications Co., Ltd. , Panjin City Branch ( hereinafter referred to as the new Unicom Panjin ) objects to study the new situation after the merger of physical resources , how to create new Panjin new China Unicom corporate culture. The concept of corporate culture and the spirit of the new China Unicom to fully mobilize the enthusiasm and creativity of employees , comprehensive enhanced the Panjin new Unicom's core competitiveness and sustainable development capacity , the construction leading broadband communications and information services . This article is divided into the following parts : The first part is the introduction, describes the background and significance of the main content of the article and research methods . The second part is related theoretical overview of the corporate culture and core competitiveness of enterprises . The third part is divided into of Panjin new Unicom operating situation with the corporate culture Analysis . The fourth part is to play the new advantages of full-service operation , to build the core competitiveness of enterprises . The fifth part of the strategy for the building of enterprise culture .

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