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In recent years , China's telecommunications industry after years of rapid development , has been a seller's market into a buyer's market , the market in a relatively saturated . Countries in recent years to break the communications industry monopoly , introduce competition , a number of split restructuring of existing enterprises , and has set up a number of communications carriers , the market is fiercely competitive . In this case , how -centric \important issues. Based on the research background and research status on the basis of clear necessity and importance of the topic of the thesis , expounded the concept of customer satisfaction , as the research object to large customers , and build a large customer satisfaction evaluation system , including corporate image , service attitude , quality of service , communication , quality and communication value of the five major categories of indicators and visibility of individual indicators , the evaluation program , the establishment of large customer satisfaction and satisfaction measurement model in Daqing City , the main counties conducted a questionnaire survey on the basis of Daqing the Netcom branch of customer satisfaction evaluation , through the analysis of the evaluation results obtained Daqing the Netcom branch of customer satisfaction in corporate image, service attitude , quality of service , the advantages and disadvantages of the communication quality , communication value , large customer satisfaction and of Daqing City communications market communication operators to carry out a comparative study , analysis of the strengths and weaknesses in the market competition , final Daqing Netcom branch further improve customers satisfaction of the recommendations.
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