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The Influnce of Art of Calligraphy on Logo Design

Author: XuZuo
Tutor: WangJianYuan
School: Jiangnan University
Course: Fine Arts
Keywords: Calligraphy Logo Design Affect Trends
CLC: J524
Type: Master's thesis
Year: 2011
Downloads: 170
Quote: 0
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Abstract


Calligraphy and logo design on most of these studies are basically from a design point of view to elaborate , and not specifically on the calligraphy and sign a careful division between species and analysis . To sum up the situation this paper , in order to stand in the position of calligraphy to observe, study calligraphy of Chinese characters for the main sphere of influence logo design , breadth and depth , showing a new perspective . Through research and exploration, calligraphy and logo design can be found between the connotation, denotation, cultural, spiritual and other functions of the significance and role. Calligraphy for the logo design has a direct and indirect impact of two aspects . Direct impact on the art of calligraphy in logo design is the art form reflects on the art of calligraphy style and theme based on the performance of flag theme , with inscriptions ( tripods ) , Zhuanli , Cursive , regular script directly reflected in the logo design work among there is a kanji calligraphy style and creative direct references in logo design . Indirect impact is the art of calligraphy for painting, sculpture , and other aspects of a certain impact , indirect effect on logo design reflected above . These more reflected in the spirit of calligraphic aesthetic impact on the logo design . Meanwhile, the development of logo design to expand the development of the art of calligraphy . Full of Chinese characteristics and ethnic characteristics logo design , making the art of calligraphy in the visual arts , aesthetic vision , manifestation , etc. into a more space to develop. Calligraphy and signs of future trends , the future China will be a sign of the growth process more elements or using calligraphy calligraphy cultural connotation localized design, form and function has great potential and development space .

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