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On Organic Interaction Between Original Creativity of Nationalization Animation and Psychological Mechanism of Audience

Author: ZhangLang
Tutor: AoYiChang
School: Chongqing University
Course: Communication
Keywords: Animation Originality Nationalization Psychological mechanisms Interactive
CLC: J954
Type: Master's thesis
Year: 2011
Downloads: 157
Quote: 0
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Full of magical color animation forms of artistic expression can be traced back to ancient times, since the birth of the animation has existed for centuries. Recalling the history of the development of Chinese animation, Chinese animation from 1926 till now have gone through the course of 80 years after exploring and short of brilliant, to today's hesitation, especially in recent years, the United States, Japan Anime in China's animation market popular, the other hand, the field of animation in China, despite government policies, incentives and support, the long history of cultural resources, profound artistic heritage, however, has failed to create the nationalization animation meet the majority of Chinese audiences need not meet the broad masses of the people cultural needs. In view of this, to carry out in-depth study of the nationalization of animation to the development and prosperity of the nationalization of cultural industries in China has become an important issue. Statistics show that Chinese animation downturn is the the many crux of the combined result of which the main core issues is not accurate enough grasp on the needs of the audience and psychological mechanisms, not build a bridge of interaction between nationalization animation originality enhance audience psychological mechanisms . Animation art, narrative and fantasy characteristics audience enjoy anime has some special psychological mechanism, only in accordance with the audience's psychological mechanism to create the script, design animated characters to coincide horizon of expectations of the audience, national culture psychological and aesthetic, can really enhance the originality of Chinese animation, and in order to promote complete animation industry chain and even the development of the animation industry as a whole. Five thousand years of Chinese traditional culture to provide a wealth of resources available for the development of China's animation industry, we should uphold and carry forward the traditional national culture, but also to continue the tradition of the historical wealth to a new era connotation of traditional culture and national spirit organic fusion of animation, to create works that meet the audience psychological mechanisms, and activate and guide the audience needs to attract the audience attention and consumer animation and its derivative products. This paper summarizes the analysis of the the animation audience psychological mechanism five elements from the formation of human childhood fantasy personality, aesthetic trends shaping the start of the accumulation of national culture, the spirit of the times and of the human spirit, and to reflect on how to accurately grasp the needs of the audience and psychological mechanisms, UN demands by exploring the United States, Japan animation powerhouse successful experience in order to guide the development path of China's animation nationalization, find out Nationalization of Chinese animation original force less than the crux of script creation, the role character design, design, to explore the direction of development of the Chinese animation nationalization, and then put forward the countermeasures and suggestions to promote the development and prosperity of the nationalization of the animation industry in China. First, tradition and innovation combine, learn the essence of traditional culture in the creation of widely different disciplines, different kinds of art, the means of expression of the different technologies, different form of thinking reconstructed as an effective innovation; Second, the emphasis on national character traditional culture and foreign culture with the world of coexistence and inclusive external form and content of mentally reconstruct and integration; Third, the whole age-positioning and integration of the derivative product development, formed from the early creative research audience targeting to the late development of derivative products to each other unified production model.

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CLC: > Art > Movies, TV Arts > A variety of movies,TV : divided > Cartoon
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