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Research on the ACGMN Interaction-In the Perspective of Anime Industrial Chain

Author: ChenShaoFeng
Tutor: HanYing
School: Shandong University
Course: Specialized History
Keywords: ACGMN Interactive Animation industry chain
CLC: F719
Type: Master's thesis
Year: 2009
Downloads: 409
Quote: 5
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So-called ACGMN, that is the general term for animation, comics, games, movies, and novels, animation (animation), C refers to the comic (comic) where A, G refers to the game (the game), M refers to the move (movie), N refers novel ( novel). ACGMN interactive means of mutual adaptation between animation, comics, games, movies, and novels again composed and arranged, that is an original work, one or more forms presented, thus becoming a new anime or products. ACGMN interactive animation industry chain starting point and midstream, so interact in different ways, the source of the industry chain and derivative products will be different, resulting in the diversification of the animation industry chain. The interaction of ACGMN has become a big animation industry development trend, driven interactive animation industry chain showing the new features, performance as the industrial chain starting point and the middle reaches of the diversification and animation industry chain cross-media. The development of digital technology, diversified funds and business diversification is ACGMN interactive conditions. Copyright ACGMN interactive basis and guarantee, shared and authorized two copyright in the interactive process integration model. The creative core ACGMN interactive industrial chain starting point and the interactive process requires good ideas. ACGMN interact advantage predictability share original cost, and can save on marketing costs, increase profitability, enhance the dissemination of results, can provide effective creative theme, you can cross-promotion, and increase the overall efficiency of the industry chain. Angle from ACGMN interaction, through the analysis of a large number of cases and the actual development of the Chinese animation industry, we can draw the following revelation: 1, looking for multiple starting point of the animation industry chain. In addition to the classic comics, animation, the popular Internet novel and online games, the new light novels, famous toy or advertising image can become the starting point of the animation industry chain; 2, to create a bright spot in the industry chain, which is the whole industry chain the key to the formation of brand strength, China's animation industry chain is most lacking in a ring; 3, the financing of the animation industry diversified midstream and downstream industry chain enterprises as well as the communication channels can be included in the financing range; 4, to seize Internet and new media the opportunity to take full advantage of both to bring the new creation of the animation industry, new communication channels, new creative integration model, to promote the development of China's animation industry; 5 to protect the copyright of the animation industry.

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