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Study on Ningxia Hui Autonomous Region Tourism Development Strategy

Author: MaRuiTao
Tutor: WangZeMin
School: Northwest University for Nationalities
Course: Chinese minority economic
Keywords: Ningxia Tourism Strategic resources Strategic choice Countermeasure
CLC: F592.7
Type: Master's thesis
Year: 2009
Downloads: 422
Quote: 2
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Abstract


Regional tourism development strategy as a regional tourism development overall and directionality planning of, related to the health and long-term development of the tourism industry. Regional tourism development strategy has formed the basic theoretical framework and research methods, this paper summarizes the existing regional tourism development strategy research based on the use of strategic management theory and econometric methods, of Ningxia tourism development from the status quo analysis, strategic analysis, strategic choice and strategic countermeasures. By statistical data obtained in the analysis of the status quo, and the Ningxia Tourism is in its infancy, the low proportion of the economy and the contribution, far behind the other regions. Multiplier formula to calculate the output multiplier and employment multiplier of Ningxia. The results show that the low output multiplier of Ningxia, Ningxia tourism industry has not yet reached the scale effect and less impact on other sectors. The Ningxia Tourism employment multiplier is too large of Ningxia Tourism obvious impact on employment, the role of tourism employment in Ningxia has been reflected and expand. Analysis summarized the of Ningxia Tourism main problems and the need for the implementation of strategic management, at the same time provide a reference for strategic analysis. Strategic analysis, strategic analysis model of internal and external factors evaluation matrix and SWOT matrix-based, strategic process of the Ningxia Tourism internal resources and external environment. Internal resources to Ningxia tourism development strategy analysis, summed up the the Ningxia Tourism strategic resources for the number of tourist resources, abundant species, intensive resource area, a prerequisite for the development of tourism, but the location is poor travel conditions are not yet improved. External Ningxia tourism which the political, economic, social and environmental factors on the development of the tourism industry, summed up the the Ningxia Tourism development is faced with both opportunities and threats facing. Strategic choice and strategic countermeasures based on the current situation analysis and strategic analysis of the results and a clear the Ningxia Tourism development strategy must learn from the successful experience of the relevant region, moderate advance development, and the strategic choice to determine the of Ningxia tourism industry development for government-led strategy, extending development strategy, regional collaboration strategy and the strategy of sustainable development, and the cultivation of the tourism market, Tourism Marketing and safeguards suggestions based on the specific use in the process of the implementation of these strategies in Ningxia.

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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