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Lack of audience feedback phenomena thinking education newspaper

Author: LiuWenLiang
Tutor: ChenHongMei
School: East China Normal University
Course: Public Administration
Keywords: Audience Feedback Education Press
CLC: G216.3
Type: Master's thesis
Year: 2009
Downloads: 51
Quote: 2
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Abstract


With the rapid development of the mass media , the audience is no longer mere recipients of information , they have become an active participant of the news media . Audience and mass social propagation poles , pass in the dissemination process is mainly based on the needs of the audience to determine the purpose of dissemination , the steps and the dissemination of content and method , which spread the gains and losses as the evaluation standard , they spread audience feedback on the significance . Feedback is an important concept in information science , as elements of the communication process , can help pass the correction of the current and future communication behavior of positive significance . A long time , education, newspapers , professional media as a Service Education Service adolescents grow up healthily \But at the same time , due to the habits of the red tape escort , education newspaper concerned only with information dissemination process individual pass , do not pay attention to the dissemination of results evaluation and audience feedback phenomenon , thereby constraining the further development of their own . This thesis through content analysis , survey method , empirical investigation , case analysis method , system analysis audience feedback meaning education press , the status quo , and audience characteristics , thus missing the audience feedback to analyze the causes of education newspaper and to establish and improve the education newspaper audience feedback mechanism gives recommendations .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Various types of newspapers > Professional newspaper
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