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Shanghai Education Press Operation Mode, Problems and Solutions

Author: ZhouWei
Tutor: YanSanJiu
School: East China Normal University
Course: Public Administration
Keywords: Shanghai Education Press Business model Problem Building
CLC: G219.2
Type: Master's thesis
Year: 2009
Downloads: 84
Quote: 2
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Abstract


Changes in the political and economic environment , changes in propagation conditions caused by the new technology , the propagation environment changes , China 's media industry is facing an unprecedented major change . In the background of this era , three communication forms \significant danger; constantly shake not only the traditional media as news spread of the status of the \The main problem of this study , such dissemination of environmental change under the Shanghai Education Press newspapers with a distinctive industry characteristics , and how to adapt to changes in the environment , a breakthrough based on the theory of \mode , build a new business model , in line with the times . Departure from the basic principles of communication studies, industrial economics, marketing , carefully combing the existing business model of the Shanghai Education Press , the advantages and bottlenecks of the business model , theoretical sources , the corresponding environmental characteristics , use of PEST analysis the external environment of the Shanghai Education Press , has combed the resources of the Shanghai Education Press , then Shanghai Education newspapers business strategy in select with SWORT analysis methods . Combined with the analysis of the propagation conditions and propagation environment , corresponding to the selected business strategy to build a series of vertically integrated business model , based on a series of vertically integrated business model , based on looking for new sources of revenue operations mode.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Countries in the world journalism > China
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