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In recent years, China's sustained economic growth, residents' disposable income increases. Residents financial consumption idea change, great changes have taken place in financial needs of the growing need to personalized, comprehensive, better educated, wealth management is such a model, on the one hand can meet the demand of chasing a new profit growth point of commercial Banks, on the other hand can meet the high-end customers in risk aversion, are key points for the future development of China merchants bank tianjin branch. This article take the literature research at home and abroad, business agency wealth management business data, such as the survey data, combining service marketing theory, analysis of the current situation of China merchants bank tianjin branch wealth management business, and study its in the product research and development, team construction, risk prevention, professional and technical systems such as problems, come to tianjin China merchants bank in people, processes, products, risk control, etc to make improvements, and expounds the improving scheme. Along with the development of wealth management services, China merchants bank tianjin branch need to further improve its development model, for current period of the China merchants bank wealth management business development strategy research is not comprehensive, I hope this paper can play a reference for its development.
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