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C2C business model study of third - party e-commerce platform

Author: ZhaoRan
Tutor: XuZuo
School: Capital University of Economics
Course: Business management
Keywords: Third - party e-commerce platform C2C Taobao
CLC: F724.6
Type: Master's thesis
Year: 2009
Downloads: 2266
Quote: 6
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Abstract


C2C (Consumer to Consumer ) business model of all e-commerce model to reflect the spirit of the Internet and the advantage , a huge number of different regions , the buyer and the seller of the same size of the difference in time through a platform to find a suitable home transactions . C2C third-party e-commerce platform for small and medium businesses to reduce costs , improve efficiency , expand the market and improve service quality, efforts to ensure competitive advantage and create opportunities , C2C third-party e-commerce platform business model , not only conducive to promoting e-commerce platform development and construction , will eventually be a period of many small businesses in the competitive environment and economic situation declined to find a blue ocean . This article analyzes the most representative in the C2C market share of the third-party e-commerce platform has accounted for more than 85% of Taobao business model focuses on the capital flow , information flow , logistics basic elements - payment platform Alipay communication platform Ali , recommended logistics services , and credit evaluation system , and then analyze the Taobao profit model is mainly reflected in the advertising business , technology platform service charges, transaction pumped into the charges . The article concludes with the development of the of Taobao business model and profit model recommendations : to accelerate the development of mobile payment ; standardize management of third-party logistics system is perfect , and the progressive development of the fourth party logistics ; improved credit evaluation mechanisms ; orderly fashion Taobao Paypal fees ; the B2C, diversified site model , reducing operational risk . The aim is booming the C2C third-party e-commerce platform to provide some suggestions .

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Circulation of commodities > E-commerce,online trading
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