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In recent years, with the continuous development of Sports and Tourism , the combination of the two disciplines is also growing . Integration of sports and tourism not only for the development of sports industry to expand the space and the sustainable use of resources and impetus to the development , but also for the tourism industry . Play Dalian marine tourism resources , starting from the development of coastal leisure and sports tourism , Dalian City, the sports industry and the joint development of the tourism industry , we need to research topics . In this paper, literature, interviews , SWOT analysis method and survey method, from the point of view of the leisure and sports tourism development in Dalian coastal city of Dalian coastal city of leisure and sports tourism market , consumer groups , strengths , weaknesses , opportunities and competitive research and analysis and the development of coastal recreation sports tourism countermeasures proposed in Dalian City . The coastal recreation sports tourism development status analysis found the following questions: 1. Lack of scientific overall planning, management system is not perfect . Has a wealth of coastal tourism resources, but laden with cultural tourism resources . Development, lack of unified planning , organization, management , resulting in the waste and destruction of tourism resources . Lack of highly qualified professionals . In addition, the coastal city , Dalian , leisure and sports tourism development facing competition from other cities , especially from the famous coastal tourist city in Qingdao , Qinhuangdao more competitive . Dalian coastal city of leisure and sports tourism development has a broad space for development , the rich coastal recreation sports tourism resources is the basis for the development , rapid economic development has provided the funds required for development , improvement of people's income and their lifestyle changes good market potential . In this regard, the following recommendations: 1. Development concept , ecological protection and sustainable development \2 . Development strategy , and effectively focus on the Dalian City cultural characteristics of the depth of refining and mining . Tourism resources development and utilization of the role of the government leading role in strengthening the management . Human resources , to great efforts to train professionals to improve the quality of employees .
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