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Domestic tourism destination marketing system operations research

Author: LiZuoZuo
Tutor: ChenNeng
School: Shanghai Normal University
Course: Tourism Management
Keywords: Travel Destinations Destination marketing system Operators Dalian
CLC: F592
Type: Master's thesis
Year: 2009
Downloads: 649
Quote: 1
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Abstract


With the gradual development of the global Internet technology, increasing competition in the travel destinations in this context, the destination marketing system (Destination Marketing System, hereinafter referred to as DMS) came into being. DMS is a tourist destination to adapt to the characteristics of the market of the Internet era, the government promotion of the destination, the destination overall marketing network marketing system. DMS has been used in the United Kingdom, Singapore, Spain, Australia, Finland, more than a dozen countries and regions, \Development of DMS to a certain extent for the development of China's tourism industry has played a role in promoting, but with the further operation of the DMS, such as website marketing low CTR, website content simple, slow updates, tourism marketing lag travel site involved in the enterprise have been exposed, and largely restricted to the development of the DMS. This paper attempts from the theoretical point of view of economics, management science, sociology of DMS operators in-depth analysis and reflection, and statistical analysis of Dalian DMS evidence used to reveal the \the the DMS existing problems in the operation, the DMS operation and management of Dalian reflection, the corresponding countermeasures. The article reads as follows: The first part introduces the thesis writing research background, research significance, research, and technology roadmap and framework. The second part of this article introduces the development status of the DMS and theoretical study of the status quo, the status quo can be seen, the DMS has played an increasingly important role in the process of the development of tourism at home and abroad, and caused the scholars attach great importance to the DMS operations research is relatively weak. The third part analyzes the concept of DMS operators, and on this basis to design the DMS operations management process. The fourth part of the DMS operations in China the status quo and problems of the in-depth analysis, and as an empirical object of Dalian DMS, its overall operational status of the statistical analysis, final conclusion: My DMS has not yet formed a unified , a complete DMS network system, is still in the initial stage of the application by the DMS, DMS the overall promotion speed and actual operating results are quite unsatisfactory. There is the following question: DMS in the process of marketing the hysteresis phenomenon; inefficient government-led management methods; lack of communication and coordination between stakeholders; destination tourism enterprises participation is low, financial difficulties, low profitability . The fifth part of the main problems for Dalian DMS corresponding countermeasures: take the appropriate marketing tools DMS effective marketing; promote the DMS market-oriented business model in order to avoid operational inefficiencies in government-led operation, and lack of funds and other phenomena; coordination of stakeholder relations, foster market environment conducive to the DMS operators; increase the practical content of the website; targeted to promote the participation of local enterprises of all types to improve the usefulness of the DMS. The sixth part mainly analyzes the innovation of this paper and the lack of future research work Prospects. The contribution of this paper are the following three points: First, from an operational perspective to study the development of DMS; Secondly, we select the operational situation in Dalian DMS DMS operates as a domestic empirical research article convincing; Finally, take a combination of qualitative and quantitative, to make up for the lack of simple qualitative research.

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CLC: > Economic > Tourism economy > China 's tourism industry
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