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With advances in technology , economic growth , changes in the customer 's material and cultural needs , as well as the growing market competition , market environment faced by the Shenyang Unicom broadband services continue to change , as the Shenyang Unicom, one of four business broadband services company's revenue important source . How to deal with the fierce competition in the market , to improve the quantity and quality of broadband users , and enhance the value of broadband products to expand the development of broadband services , broadband services to maintain steady , rapid and healthy growth momentum , has a very important to improve the company's competitiveness , and to promote the sustainable development of the company significance. Analysis of this article by Unicom broadband services in Shenyang macroeconomic environment , industry competitiveness , the internal environment and operating status reveals broadband services are facing opportunities , threats , strengths and weaknesses , summarized the main factors that affect their business development . Author apply the Porter model analysis , SWOT analysis , market segmentation theory , 4P marketing theory and other theoretical knowledge , combined with work practice to master the material, Shenyang broadband subscribers market segmentation, and redefine broadband services the target market , suitable in Shenyang, China Unicom broadband business market marketing a combination of strategies , respectively, from product strategy, pricing strategy , channel strategy , promotional strategy , carried out the analysis and elaboration , product strategy , and focus for product quality , portfolio marketing , brand , service and other aspects , a detailed analysis of focus for advertising , promotion strategy , and preferential policies for promotion , personnel promotions , public relations and other aspects of a detailed analysis . Finally, the marketing strategy and the smooth implementation of the safeguards required . Want to be able to provide some reference and reference on the Shenyang Unicom broadband services in the future survival and development .
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