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With the increasingly fierce competition in the market of building intelligent total package, the core competitiveness of enterprises to seek long-term development, has the unusual strategic significance. First, the paper illustrates the thesis research background and the practical significance of the study, pointed out that the total package of building intelligent core competitiveness of enterprises small, but significant strategy. On this basis, the proposed ideas and methods of the thesis, using Potter competitive models, empirical and case analysis, based on the supply chain marketing model as the theoretical basis of the analysis. Secondly, summarizes the research of many scholars to define the concept of core competencies. The core competence is the instigation of their own to obtain and maintain a competitive advantage in the market competition, better than the competitor's core competencies and resources of organic sum. Characteristics of building intelligent package industry, pointed out that the five elements of the comprehensive technical strength, human resources, marketing, the level of bidding, project management, etc. through the organic combination constitute building intelligent packet core competitiveness of enterprises. Then, the total package of building intelligent industry background, development status, competition pattern detail. And analyze the common problems of the Beida Jade Bird Company represented the total package of building intelligent enterprise. Then, using empirical analysis methods, Beida Jade Bird Company with a focus on five elements for building intelligent packet core competitiveness of enterprises constitute specific measures. First, to improve the overall technical strength. To strengthen enterprise system design technical level, the establishment of industry management system, the development effort market segments, expert total package. This is the dominant and central the entire core competitiveness system. Second, to strengthen the cultivation of human resources development. Core competitive advantage to establish depends on the professionals at all levels, must have strong professional technical and management team. Third, the establishment of the supply chain-based marketing model. The formation of the upstream and downstream integration, collaborative win-win strategy, and continued to improve building intelligent packet core competitiveness of enterprises. Fourth, the optimization project bidding process. Formation of professional teams, read and understand the tender documents, to grasp the intent and key indicators, informative and reliable preparation of tender documents, take proper bidding strategy, and after a rigorous scientific review of review. Fifth, to promote the science of project management. Professional, standardized modern project management is the key to the success of intelligent building implementation. Finally, the paper concludes, excellent building intelligent packet enterprises should strengthen the organic integration of the five core elements of the integrated operation, a reasonable allocation of corporate resources, to provide users with high-value-added products turnkey services, to enhance the company's core competitiveness. Finally, also stressed that build the core competitiveness Dialectical continue to improve, the combination of the use of the core competitiveness.
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