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Study of Yutong Company Development Strategy

Author: LiZuo
Tutor: HeLianZhiWei
School: Yanshan University
Course: Business management
Keywords: Strategy Bus Environmental analysis Brand Logistics
CLC: F426.471
Type: Master's thesis
Year: 2009
Downloads: 396
Quote: 0
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Abstract


Yutong bus industry developed steadily , profit margins continue to be squeezed in the background environment , to keep the best position in the competition in the industry should have a suitable development model . The main purpose of this study is proposed on the basis of the analysis of the the Yutong company internal and external environment for the development of the Yutong rationalize it, in order to maintain its dominance in the field of passenger cars and a good momentum of development . Characteristics of topics , Boston analysis matrix , SWOT analysis , Porter's five forces model , qualitative and quantitative combination of a variety of research methods . First of all, on the stage of development of foreign strategic management and domestic strategic management research status made ??a generality elaborate . Simultaneously analyzed on the basis of an overview of Germany , Sweden , Japan , South Korea Bus the outstanding foreign passenger business development experience , and inspiration from . Secondly, from the macroeconomic environment of the countries of the bus industry , the characteristics and development trend of China's passenger car industry , until the surrounding environment of the Yutong , layer by layer depth analysis environment . Analyzed the threat to the Yutong company should seize the opportunity and should be circumvented . Then , from the analysis of the status of the company's human resources , production and R \u0026 D position , marketing situation and internal environment to identify the strengths and weaknesses of the Yutong . Again , in accordance with the conclusions of the environmental analysis , Yutong SWOT analysis . Based on environmental adaptability , overall optimality , continuity , feasibility , moderate advance the principles of the the Yutong company's development strategy . To tie in with the completion of the development strategy , developed a combination of qualitative and quantitative strategic objectives . Finally, for the the Yutong company's actual situation and development characteristics , the proposed implementation of the strategy with adaptation strategies and safeguards . Provide a reference for the development of the company .

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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