Dissertation > Excellent graduate degree dissertation topics show

The Marketing Plan for M New Product Calgary

Author: WangHuanBin
Tutor: JinXiaoTong
School: Jilin University
Course: Business Administration
Keywords: Market Scheme Smart phone 3G Mobile Internet Reorientation
CLC: F416.6
Type: Master's thesis
Year: 2009
Downloads: 267
Quote: 1
Read: Download Dissertation

Abstract


This article by the development of 3G mobile Internet era , the choice of competitive features and M Company of its own mobile phone operating system , analysis of the M 's new phone Calgary 's selection of target market and product positioning , pointed out that the main products M and Calgary competitive advantage. Then pricing strategies in various life cycle of the product was determined by analysis of the the Calgary product life cycle ; also identified marketing channels for the products and to develop management measures such as evaluation and incentive layers marketing channel members . Finally, according to the characteristics of the organizational structure of the company as well as marketing information management system , establish a Calgary product , advertising, promotions, public relations , events and experience integrated marketing communication mix strategy , and reasonably tight through the development of retail operations and customer relations management systems and policies , the Calgary product the listed promotion programs can be effective implementation of reasonable and timely implementation of the results of the evaluation , control and update , has laid a good foundation for the Calgary product marketing to the success of ; company markets more M the marketing work provides valuable references and suggestions .

Related Dissertations

  1. The Effects of Transmission Network Faults on the WCDMA Mobile Network,TN929.533
  2. Research and Application on Interface Protocol of Train-Earth Wireless Data Transmission,TN929.5
  3. Visual Design of 3G Smart Phone Interface,TN929.53
  4. Design and Implementation of Intelligent Transportation Video Monitoring System Based on 3G Network,TP391.41
  5. Web application system design based on Google's cloud computing platform and,TP393.09
  6. The Research on Application of 3G Based Mobile Learning to University,G434
  7. Wireless video surveillance system implementations in WCDMA networks,TP277
  8. Personal Mobile Map Base on Android Platform,TP393.09
  9. The Research and Development of Smartphone Baseband Module Based on Qualcomm Msm7227,TN929.53
  10. Study on Digital Rights Management of Streaming Media of Mobile Internet,TN929.5;F204
  11. The Study of 3G Service Planning and Network Implementation in China Mobile Ningxia Branch,TN929.5
  12. Software System Design of Supermarket Cashier Based on Intelligent Client,TP311.52
  13. Android-based Wi-Fi module design and implementation,TP311.52
  14. Zhaoqing customized mobile terminals Marketing Strategy,F626
  15. TD-SCDMA indoor coverage systems planning and design,TN929.533
  16. Network based on 3G network video monitoring system,TN929.5
  17. Mobile communication system combined indoor multi- path design,TN929.5
  18. Wireless city network construction mainstream technology research,TN92
  19. Stock liquidity dynamic adjustment of capital structure impact analysis,F224
  20. 2/3G interoperability and location of re-election optimization technology research update,TN929.5
  21. 3G -based mining CBM wells station remote monitoring system,TP277

CLC: > Economic > Industrial economy > The world's industrial economy > Industrial sector economy > Electrical and electronics industry
© 2012 www.DissertationTopic.Net  Mobile