Dissertation > Excellent graduate degree dissertation topics show

The Exploration of the Mobile Media Advertising-New Media Development of the Mobile Advertising

Author: WangXiaoNing
Tutor: LinJingYang
School: Dalian University of Technology
Course: Art of Design
Keywords: Mobile Advertising 3G Entertainment Consultation The proposal ofbusiness model
CLC: F713.8
Type: Master's thesis
Year: 2010
Downloads: 9
Quote: 0
Read: Download Dissertation

Abstract


Advertising plays an important role in modern society, it has become a necessary meansto promot and spread their business image. In the digital media age, media reform andinnovation will lead the direction of the advertising competition.Beacause of its unique mode of transmission, publishing of high efficiency, highlytargeted, Mobile advertising has attracted the attention of the industry. And it becomes theadvertising’s new battleground. With3G technology developing today, the direction of the cellphone advertising new media development has become an important issue.This article will analyze Chinese mobile advertising trends on contemporary and, andmake an advice about the advertising of the mobile media market on business models.This article analyze rom China’s political environment, economic environment, socialenvironment to individual analysis of mobile operator and3G technical analysis; from theChinese mobile phone users age, sex, occupation, education level to the user’s use of behavioranalysis; from foreign countries to develop status to South Korea and other countries mobileoperators to carry out analysis of the specific business. It determines that China mobile mediamust be trend to entertainment, Consulting, mobile banking payments, mobile educationg andother supplementary development trend.Finally, this article make an advice on the content model, industry chain cooperationmodel and promote models. These three business models make a system-oriented researchapproach about the advertising of the mobile new media

Related Dissertations

  1. The Effects of Transmission Network Faults on the WCDMA Mobile Network,TN929.533
  2. Operation of the Criminal Settlement System of Empirical Research,D925.2
  3. A Study on Netowrking for 3G Transmission Network,TN929.5
  4. Study on Real Time Information Shareing Platform of Travel Based on 3G and Web2.0,F592
  5. The Study on the Civil Deliberation of Democratic Administration in China,D621
  6. 3G-based Research Libraries Information Service,G250.76
  7. Profit Model of 3G-based Mobile Commerce in China,F626
  8. Heilongjiang Mobile 3G Development Strategy,F626
  9. Present Situation and Countermeasures of Henan’ Elderly Balloon Volleyball,G842
  10. The Design and Implementation of GTP-U Traffic Monitoring Module for GTP_IPS,TN929.5
  11. 3G network based embedded platform design and implementation of video capture,TP274.2
  12. Using Life Analysis Consultation Method of Case Study into the Underachiever,G451.1
  13. Study on the 3G Marketing Strategy of China Unicom Corporation,F626
  14. Research on Mobile Information Service Platform of Enterprise Based on 3G Networks,TN929.5
  15. Transmission Scheme of 3G Access Networking Base on ATM Inverse Multiplexing (IMA),TN929.5
  16. 2/3G interoperability and location of re-election optimization technology research update,TN929.5
  17. The Subject about Wireless Networks Technology Used in Intelligent Building,TU855
  18. Study on the Architecture Design of the Aged Entertainment in Urban District,TU242.4
  19. Research and Development of the Hardware System of a Kind of Wireless Information-interactive Terminal for Manufacturing Workshop Information Management,TH186
  20. Research on Deliberative Democracy Socialism with Chinese Characteristics,D627
  21. Design and implementation of 3G mobile interactive advertising system,F713.8

CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising
© 2012 www.DissertationTopic.Net  Mobile