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The Study of Social Stratification and Symbolic Consumption Behaviors of the Citizens in ChongQing

Author: HuYangJie
Tutor: LuLin
School: Southwestern University
Course: Sociology
Keywords: Social Stratification Symbolic Consumption Consumption stratification Consumer behavior
CLC: C913.3
Type: Master's thesis
Year: 2010
Downloads: 191
Quote: 1
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Abstract


In recent years, China's rapid economic development, enhance residents' material standard of living, people for the consumer with a different interpretation and cognitive consumer is no longer simply to stay in to eat, and clothing to these basic needs, and more different levels of meaning, and even become a new type of \\This consumption is the consumption of a symbol. Symbol the consumption both an economic behavior, is also a kind of social behavior. Chongqing residents object of study, the use of a combination of qualitative and quantitative research methods to study the Chongqing residents of social stratification and symbols consumer behavior, trying to figure out the characteristics of the residents of the different sectors of society in the field of symbolic consumption. The paper is divided into six parts: the first part is an introduction, including the question, significance, research ideas, research methods, as well as research object; based Institute with the second part of the basic theory and core concepts of the section is subdivided into three a small section, the first two sections of the basic theoretical foundation of the research that symbolic consumption theory and the theory of social stratification broad generalization, the third quarter mainly on the core concept that the symbol of this study, consumption and social stratification; third part of the main The related theories REVIEW combing the theoretical research and empirical research relevant foreign and domestic related research is summarized, on this basis, the inadequacies of the existing theoretical research; fourth part is the social stratification of the residents of Chongqing symbolic consumer behavior analysis, the main part of this study, the author in this part of the content of Mr. Lu Xueyi in contemporary Chinese social classes study of social stratification method is based on combining Chongqing's economic situation and occupational status differences Chongqing residents roughly divided into five types, and to do more detailed research and analysis from the five aspects of diet, clothing, durables, leisure and shopping information sources; fifth part of the analysis of the conclusions of the study, mainly from consumerism, economic income, level of education and social division four aspects conclusion on the causes; Finally, the author found that due to the economic development of the commodity of the rich and the improvement of people's living standards, the consumption of Chongqing residents pursuit of taste advocating brand symbol propensity to consume. Chongqing residents symbols consumption showing based on the level of social class differences, and differences in consumption of all sectors of the symbols are more obvious. Residents of the lower class and the lower middle class in consumer behavior and consumer attitudes income by economic constraints, their consumption is survival consumption. In the society of the middle class and upper middle class residents, they showed consumer behavior symbols propensity to consume, they like to moderate consumption expression in the economic affordability range, moderate pursuit of brand, are constrained consumer. Residents in the upper social strata due to higher income, occupation consumption of resources, their symbols propensity to consume is the strongest, most focus on with the consumer to express their own personality, tastes and social identity. Different social classes have different consumer expression, the higher the social class status, the more positive the Chongqing residents symbol propensity to consume. Meanwhile, residents of different consumption patterns also reflect the social strata in which people also use to construct their own identity and class consumption.

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CLC: > Social Sciences > Sociology > Social life and social issues > Life and consumption
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