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Mobile Internet Research and Implementation Project

Author: YeDong
Tutor: ZhangZhongXiong;ShiQiLiang
School: Nanjing University of Technology and Engineering
Course: Electronics and Communication Engineering
Keywords: China Mobile Mobile Internet Mobile Internet Phone
CLC: TN929.5
Type: Master's thesis
Year: 2010
Downloads: 208
Quote: 0
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Abstract


The development of the mobile Internet has been a challenge to China Mobile. A large number of popular websites no specialized construction WAP site CMWAP rather monotonous, high-end users to use smart phones on the Internet ineffective, resulting in this part of the user turned UCWEB client tools, mobile operators have become the danger of pipelines. China Mobile also needs new customers through research, and to open up new business areas, the development of new profit model, a difference in the field of mobile Internet. Mobile company Vodafone and T-MOBILE two European carriers WEB gateway business to carry out the strategy of investigation and analysis, and UCWEB, Google and other products and mobile web gateway from the technical characteristics of the direction of development, business model possible carry out comparative analysis of China Mobile to deploy mobile Internet Engineering Policy recommendations include: functional fees to users free of charge course fees GPRS traffic; establish China Mobile Portal navigation page to guide the user online behavior; establish thermal station Portal Alliance; expand mobile advertising business; cooperation and websites, website simple version, accelerate user access; the content billing partner sites; management the user WEB service subscription relationship, extending the current WAP services to the Internet, to explore new business mode. The paper first describes the background of the subject, the status of the development of the mobile Internet at home and abroad, and puts forward concrete steps and implementation process of building a pilot program of the \and the implementation of specific description of the pilot business, and as a basis given user survey report from foreign carriers WEB gateway strategy and domestic phone Internet competition mode mobile Internet business model analysis is given related fields Looking further development and research ideas. Through the pilot, the mobile company that basic conditions, WEB-based the CMNET deployment of gateway based WEB gateway \Therefore proposed to expand the pilot in Jiangsu, the formal deployment WEB gateway, \In order to further reduce the threshold for the use of, it is recommended that the headquarters study the CMWAP the WEB-based gateway solution.

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