|
30 years of reform and opening up , China's rising living standards , increased leisure time and consumption of mind, booming domestic tourism , conferences , exhibitions and other business events held in major cities frequently , the number of middle-income consumers increasing proportion of Canadian large , the original star hotels and social hostels hotel industry dominated market structure can not meet their needs, providing clean and comfortable accommodation in the main growing demand for hotels . In this case , the emergence of budget hotels just to meet the needs of some consumers . Motel has become the hotel industry investment hotspots , hotels are also increasingly prominent role . This paper attempts to apply the relevant principles of marketing to discuss the economic chain hotel marketing strategy and other issues. First of all, the hotel industry market segments , and secondly, the selected target market economy hotel , and then later, to determine the economy hotel market marketing mix . Guizhou Province, such as budget hotel chain , for example, analysis of budget hotels in Guizhou conditions and characteristics , with 4P tools , focusing on interpretation of Guiyang , such as home economy hotel chain 's marketing environment . By Guiyang economy hotel chains such as home market and demand situation research on the economic chain hotel market demand characteristics are analyzed in detail . According to established marketing mix analysis economy hotel marketing model , from product strategy, pricing strategy , marketing channel strategy and marketing strategy in four areas in detail. Finally, put forward China's economy hotel chain 's future development strategy, namely to continue to take the group development, advocating sustainable development. By focusing on brand building, the pursuit of individual development and other means to guide China's economy hotel chain 's rapid and healthy development.
|