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Designed Study on Coordinated Contract of Supply Chain with Supplier’s Sales Effort

Author: SunXuYou
Tutor: HouYuMei
School: Yanshan University
Course: Management Science and Engineering
Keywords: Supply Chain Management Coordination mechanisms Supply Chain Buyback contract Joint promotion
CLC: F274
Type: Master's thesis
Year: 2010
Downloads: 141
Quote: 0
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Abstract


Highly developed commodity economy has brought the diverse needs of customers , customer- centric marketing strategy requires an accurate understanding of the value of customer needs, and to continue to meet the needs of customer value , then all members of the supply chain need to work together . In this paper, a supplier of promotional behavior supply chain coordination problems. In this paper, supply chain management, the basic theory, management theory on the promotion , supply chain coordination theory research methods were described, and the help of newsboy model gives Supply Chain Coordination Mechanism of the basic model . Based on the above theory , we established supplier of supply chain coordination model promotion . Research shows : Consider factors promotional efforts , the traditional supply chain coordination contract can not achieve a harmonizing effect ; resolved through mechanisms designed to improve income distribution and promotional costs due contradictory problems caused by lack of coordination in supply chain and re- achieve coordination state. And coordination model based on further study : ( 1 ) The model of supply chain variable price sensitivity and parameters feasible region ; ( 2 ) suppliers, retailers and distribution supply chain coordination and the corresponding revenue promotional costs and other issues. Numerical examples show : The contract mechanism is a relatively good coordination tool , which can effectively improve supply chain performance . Furthermore, the paper studies the suppliers and manufacturers of complementary products production joint promotion of supply chain model , first of all , we have established suppliers and manufacturers of complementary products production joint promotion of supply chain modeling , and then study the model of coordination issues discussed centralized control mode, the supply chain and the corresponding optimal decision supply chain economic issues, and the use of numerical examples of cooperative and non-cooperative promotional marketing model to make a comparison of supply chain performance and optimization , and then study the suppliers promotions the optimal cost-sharing factor design methods and the market impact of environmental parameters . Finally, vendor promotions models proposed research coordination in supply chain vendors promotional strategies and recommendations for the actual business operations reference application .

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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