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The 21st century will not stop competition between enterprises , has now expanded to the level of the city . Face of increasingly fierce competition , each city must seize the opportunities of development and the rise of Shijiazhuang City is no exception . City marketing concept is introduced to the development of Shijiazhuang City , in the summary of research results at home and abroad , in-depth analysis of a typical pattern of our city marketing , both positive and negative experience based on the concept of city marketing value chain . Further elaborated environmental factors affect the Shijiazhuang city development , and targeted on the basis of Shijiazhuang City marketing strategy and a series of strategies implemented safeguards . First, scholars research on the marketing of the city , designed to reveal the background to its development of the inevitability of urban marketing theory based on the point of view of the domestic and foreign scholars systematic exposition and summary . Secondly, elaborated and articles related knowledge and its principles, concepts . Including Discrimination of city marketing concept and related concepts , the basic elements of the city marketing , integrated marketing , urban value chain , and other related concepts elaborated by the line . Again, the article describes the our city marketing development course , summarized by the line of the common problems of city marketing and our existing successful model of urban marketing discussed a summary of our city marketing success mode operation reflection, and proposed a system , the operability city value passed seven-step mode , aimed at trying to explore new ideas for city marketing implementation . Again , the article refers to detailed data on the development status of Shijiazhuang City , facing in the development of the city of Shijiazhuang advantages and disadvantages . On the basis of a detailed exposition of the general situation of Shijiazhuang Urban Development , objective analysis of the opportunities and challenges faced by urban development . Finally, on the basis of an objective analysis of Shijiazhuang city development advantages , disadvantages , and facing the opportunities and challenges to the value of the city to create seven step framework to integrate marketing four elements for the content of Shijiazhuang city marketing strategy accordingly countermeasures and suggestions
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