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Investigation of Chinese Traditional Books’ Digital Transformation Path Choice

Author: LuLiLi
Tutor: HaoShiXian
School: University of Science and Technology of China
Course: Communication
Keywords: Traditional publishers Book Publishing Digital transformation Transition Path
CLC: G237.6
Type: Master's thesis
Year: 2011
Downloads: 189
Quote: 0
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The concept of digital publishing is not a foreign concept for today's press staff, it is not just directly editing and publishing content on the web, not only refers to the digitization of traditional paper version of things. The real digital publishing is relying on traditional resources, using a tool such as digitized three-dimensional mode of transmission. From the time point of view, the development process of China's digital publishing is not old, but new things as industrial industry, its growth rate has let the industry experts and practitioners feel unexpected. Digital publishing industry has even come into the work and life of each of us. Digital publishing not only refers to direct editing, publishing content on the web, including the traditional paper-based version of the content digitized. Digital Publishing in the true sense of the traditional resource base, the way of the three-dimensional spread of digital technology. In other words, the number of publications in the rich traditional publications in the form and content while also changing our day-to-day lifestyle, reading method, and each person's consumption concept. On a global scale, the digital publishing industry in full swing. With the structural reform and innovation of China's policies and systems and traditional publishers, digital publishing will play an increasingly important role in China's reform of traditional publishers, occupy a vital place. Our existing traditional publishers almost come to realize that the integration of digital publishing and book publishing will bring huge change change we have been adhered to traditional publishing. But relative to Europe and the United States, Japan and other developed Western countries, the digital transformation of our traditional paper books still in the exploratory stage, such as traditional publishing units balance the interests of mechanisms involved in the digital publishing industry, publishing model, profit model is not clear, The publishing process completely digitize lower into how effective traditional books digital transformation. With this thesis, Editing and Publishing, theory, information economics and industrial economics the PEST theory and the core of the long tail theory connotation, a comprehensive and detailed analysis of the current development of our existing traditional book digital publishing, and were analyzed and summarized, trying to figure out the standardized path suited to China's traditional publishing house to carry out the digital publishing through traditional publishing unit of the of traditional books digital transformation of several major U.S. the famous publishing group success cases, and China has to carry out the business of digital publishing. Research process on the one hand the traditional publishing digital transformation of the existing data collection, collation and analysis, a lot of the information from the journals, magazines and the Internet, as well as news published newspaper reported involved in the field of digital publishing for traditional publishers; the other hand, invited some publishing industry practitioners to conduct interviews, and make a record. Strive to be presented is to choose the path of the traditional book digital transformation and business model of integrated results sensual refined and rational analysis of the subject, trying to find the correct path to enter the digital publishing for traditional publishing units.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Various types of publications, editing and publishing > Editing and publishing of electronic publications
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