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Innovative Performance of Visual Language in Poster Design

Author: ZhangLiZuo
Tutor: PangYongHong
School: Northwestern University
Course: Fine Arts
Keywords: Poster Visual language Diversified development Innovation performance
CLC: J524.3
Type: Master's thesis
Year: 2010
Downloads: 476
Quote: 5
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Abstract


One as a medium for the transmission of information , the content and form of colorful poster design . In the context of the era of information technology , with the diversification of the means of communication , widely used in science and technology , as well as people ideas open form of poster design has exceeded the scope of the two-dimensional plane , showing the characteristics of a \The modern poster design emphasizes a variety of visual elements , the integrated use of a variety of materials , focusing on other areas , in particular with the fusion between the human environment , the traditional flat media is extended to three-dimensional , virtual , multi-dimensional direction . With the gradual progress of globalization , the the frequent international cultural exchange , poster design has been towards internationalization and popularity , more and more attention of the design of the national character and regional specialties . Poster design also on the basis of the traditional form of new development , into a flourishing era . Firstly, the concept of a poster , classification , functions, features and History , a brief discussion of specific analysis , then the visual language from the three aspects of the text , colors , graphics, poster design , description of the visual elements , graphic elements importance of poster design ; with the emergence of a variety of media , poster design is facing new challenges , this paper, theory and case studies combining research methods are summarized from three aspects of visual language and visual form and ethnic style innovation performance analysis of the visual language of poster design poster design and poster design trends from four commercial posters, public posters , art posters , digital posters , a forward-looking analysis and research . Premise of the information communicated function , make full use of state-of-the-art tools , advanced design concepts and resource advantages of the traditional culture , and constantly enrich and expand the visual language of poster design performance space , enhance the competitiveness of the posters in the multimedia era , better show its unique charm .

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CLC: > Art > Arts and Crafts > China Arts and Crafts > Business Arts and Crafts > Advertising
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