Dissertation > Excellent graduate degree dissertation topics show

Analysis on the Functions and Marketing Strategy of Consumer Periodicals

Author: KangZuo
Tutor: ZhangJinSheng
School: Jinan University
Course: Journalism
Keywords: Journal of Consumer Functional Analysis Marketing Strategy
CLC: G237.5
Type: Master's thesis
Year: 2010
Downloads: 148
Quote: 2
Read: Download Dissertation

Abstract


Since the reform and opening up, China's sustained economic growth momentum, not only create huge material wealth, and to the people's life with a full range of influence, highlight the cultural characteristics should be a consumer society. As a communication consumption culture, guide the consumption idea of journal of consumer, also in this process has a good growth space. Through the implementation of systematic marketing strategy, consumer journal formed distinct product features and pricing method, the diversity of channel mode and promotion combination, and in the competition in the market has obtained the good benefits. But the general consumer journal development, whether industry scale or market competitive power, still there are many aspects to reform and perfect. This paper based on the current situation of the development of the journal of consumer to consumer society, consumer culture, consumption periodicals and the basic characteristics of consumers and their mutual relationship between theoretical exploration, this paper analyzes the domestic consumer journal of social function and its marketing strategy. And to restrict China's consumer periodical industry development and problems in their own business operation, from the concept innovation, mechanism innovation, technology innovation and marketing innovation etc. To put forward constructive Suggestions.

Related Dissertations

  1. Study on New Product Launch Strategy in Decathlon,F274
  2. Sun Wah Group study in the power plant DCS industry marketing strategy,F274
  3. Sinopec Sammy Quanzhou branch of marketing strategy research,F426.22
  4. Gas station convenience store sales strategy,F426.22
  5. Marketing Strategy of China campus buy,F274
  6. PXSF Nursery School Service Marketing Management Analysis,G617
  7. Shanxi Institute of Mechatronic Technology Admissions Strategy Study,G717
  8. CPPCC newspaper Marketing Strategy,G216.3
  9. Marketing Strategy for Acetic Acid in CE Company,F274
  10. Cloning and Functional Analysis of Lytic Enzyme Production Related Gene Ctp in Lysobacter Enzymogenes Strain OH11,TQ925
  11. Research on Marketing Strategy of Sports Outfits Enterprises in China,F274
  12. Analysis on Tea Consumer Behavior Characteristics and Marketing Strategies,F274
  13. Proteomic Research of Rice Plasma Membrane Protein under Blast Stress,S511
  14. The Genetic Transformation and Functional Analysis of GmFtsH,S565.1
  15. Shenzhen infant health club marketing strategy research,R174
  16. Zhongcai Hanjiang Cement Co.,LTD Marketing Strategy Research,F274
  17. The Research of QingFangLian Group "Haier Brothers" Brand Marketing Strategy,F274
  18. Research on the Marketing Strategy of Huishan Dairy’s Entrance to Dalian,F426.82
  19. Cloning and Functional Analysis of Proline-Rich Protein Genes in Common Wheat,S512.1
  20. A Study on Marketing Strategy of Dongchen Group,F274
  21. Integrated Marketing Communication Theory in the East Cup Application,G80-05

CLC: > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Various types of publications, editing and publishing > Journal editors published
© 2012 www.DissertationTopic.Net  Mobile