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Auto finance company Market Development Strategy

Author: HanKunLi
Tutor: ZhaoTianYan
School: Capital University of Economics
Course: Business Administration
Keywords: Auto Financing FAW-Volkswagen Market Development
CLC: F832.39
Type: Master's thesis
Year: 2011
Downloads: 333
Quote: 0
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Abstract

In recent years, as China's GDP growth, rising income levels of residents, cars have gradually evolved from a luxury necessities, China's automobile market year by year growth, in 2008 China's auto sales to 9,380,500, 2009 years 13640000, 2010 has reached 18.06 million, due to recent automobile market continues growth spurt caused such traffic congestion, environmental pollution, and many other social problems, and there is deteriorating trend. January 18, 2011 Beijing first introduced a rule blocking scheme, annual motor vehicle license plate will be strictly limited to 240,000 total, so that the program can also purchase program. As an exemplary role in Beijing, the national capital of more serious congestion and cities is likely to be gradually introduced a similar rule blocking program, China's auto consumption market may thus enter the purchase age, therefore, industry experts have predicted in 2011 after several In the automotive market can no longer continue the momentum of rapid growth in previous years, will enter a long period of adjustment, car sales growth will be greatly reduced, or even zero growth, while widely believed car sales will decline, China's auto market overall growth trend has not changed. China has become the world's automotive consumer, automotive consumer credit market, along with the rapid development of a meteoric rise, began to enter a period of rapid growth, how to seize the auto finance industry development opportunities in China, auto finance companies of all matters of particular concern. This car finance from abroad development process combined with China's actual situation analysis, with the continuous improvement of people's income and social security system, social credit system, the continuous improvement of laws and regulations, coupled with the advantages of China's population, auto finance in our country is bound to make a difference and rapid development. China is in a period of booming car sales, major brand vehicles are actively enter the domestic market, while in the domestic car companies began to expand the plant's production, the various manufacturers to expand sales force recruiting, wants a greater share in the domestic market. According to the relevant forecast the next 20 years China's auto finance industry will have a capacity of more than 5000 billion market, auto finance companies in this contest how development? Paper will combine the FAW-Volkswagen Automotive Finance Corporation a study of the actual situation, a theoretical analysis and practice the method of combining the development discourse credit auto finance, auto finance companies in the automotive financial services should play the role as well as auto finance companies should be how to carry out credit operations. In this paper, automotive financial services research background, significance departure, China's auto production and development of financial services, domestic and foreign auto finance company's profit model, financing structure, credit risk management, and domestic and foreign auto finance companies in the business scope, financing service, service capabilities to analyze different aspects, through the FAW-Volkswagen Automotive financial services product and market situation analysis, while comparing various auto finance company's situation and propose new market environment, Volkswagen Financial market development strategy.

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Financial organizations, banks > Other financial organizations
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