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C2C e-commerce platform , customer perceived value

Author: WuShuang
Tutor: QianMin
School: Nanjing University of Technology and Engineering
Course: Business management
Keywords: C2C e-commerce platform Customer Perceived Value Evaluation Index System Chromatographic analysis
CLC: F724.6
Type: Master's thesis
Year: 2011
Downloads: 184
Quote: 0
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Abstract


In the past few years , China's e-commerce is the rapid development of an unprecedented speed . Not only change our traditional mode of production , but also have a profound impact on the adjustment of the economic structure . The mode of operation of the e-commerce , C2C mode due to the strong user participation , flexibility and so on , gradually showed strong development potential . Customers are an important resource for C2C e-commerce platform for corporate profits and competitive advantage The C2C mode key to success lies in the analysis of the individual needs of the customer , effective customer management relationship , thereby increasing customer satisfaction and loyalty . Differentiated as a key way to improve customer satisfaction , based on different customer needs meticulous excavation and effective management of demand , has become the customer's perception of value analysis premise and key . Theory of domestic and international scientific research as a foothold , first briefly introduces the development status of the theory of perceived value , purpose and content ; then discusses in detail the customer value , customer perceived value , the basic theory of C2C e-commerce platform ; on this basis on two dimensions from the perception of profits and perceived pay to build the perceived value of the index system for evaluation C2C e-commerce platform for customers ; Finally, to carry out the the C2C enterprise customer perceived value evaluation of empirical research , quantitative research on customer perceived value , which can accurately understand customers' needs , the resources of the enterprise , the greatest degree customer perceived value , improve customer satisfaction and loyalty , and enhance their core competitiveness .

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Circulation of commodities > E-commerce,online trading
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