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Jilin Unicom \

Author: YanLiGang
Tutor: JinXiaoTong
School: Jilin University
Course: Business Administration
Keywords: New Horizons Marketing Strategy Service Control
CLC: F626
Type: Master's thesis
Year: 2011
Downloads: 44
Quote: 0
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Abstract


2008, with the completion of restructuring of China's telecommunications industry, communications carriers increased from six merged into three, the market structure is reallocated. Especially China Unicom, was conducive to full-service operation license and issuance of 3G licenses, the business development in the past two years was the best situation. However, in a good development may view, we have to admit a real problem, namely, fixed phones are gradually replaced by mobile phones; voice communication function has been far from satisfying customers' growing demand for multimedia communications. Company is the former Jilin Jilin Unicom Jilin Unicom and Netcom, the two companies merged, the former Jilin Netcom in the fixed network and broadband Internet services occupy most of the market share in the province, after the merger Jilin Unicom is in personnel, the Technically, the network occupies a unique advantage in the fierce market competition, the future, make full use of the advantages of the original foundation, how innovative research and development of new communications services products to ensure that the business income and steady growth in the number of customers has become Jilin new Unicom's a problem. In this market context, Jilin Unicom launched a timely manner, \New Horizons \market competition in the future, more than a new killer app. 2009, Jilin Unicom company will \New Horizons \reasons put forward the corresponding solutions, as a reference to the official business while providing a complete formal business marketing strategy, involving the terminal strategy, pricing strategy, channel strategy, advertising strategy for the system proposed in the \\the user's spending power and of the \strategy, offers a variety of packages modes for users to choose for different user groups for different business functions consumer demand for standard and \used to lower, not higher pricing principles, to attract more users to experience the \supermarkets and shopping malls as well as the emerging Internet and e-commerce shopping site buy site will take full advantage of available channels together maximize channel, gain more customers for \kind of media publicity while using three-dimensional way. according to the actual situation, targeted, there is a non-stop publicity intermittent, ensure the \Jilin Unicom's existing operations support system proposed restructuring needs, offered to customer demand-oriented operation support system, to ensure flexible and efficient operations support systems to meet the business running smoothly. constantly developing new features to meet the user individual needs. combine to provide our customers, \training and service benchmarks, focus on \a customer-oriented service concept refinement operation, continue to strengthen internal controls, restructuring business platform to strengthen their ability to support operations, to promote the building of information society in Jilin Province to contribute.

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