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Cultural tourism is an important part of the tertiary industry, cultural tourism known as the 21st century the most potential for development of tourism. Hainan has a very rich cultural and tourism resources, but the development of cultural tourism is still in its infancy. In this paper, based on the use of existing research results at home and abroad, China's only island province of Hainan as the study area, the construction of a preliminary study on the development of cultural tourism in Hainan. The main content of this paper is divided into six parts: the first part introduces the concept of cultural tourism, characteristics, discusses the theoretical basis for the development of cultural tourism, to clarify the major significance of the development of cultural tourism for the development of the tourism industry. The second part of the classification and evaluation of cultural tourism resources in Hainan, the use of the analytic hierarchy process fuzzy evaluation of the core tourism resources in Hainan, respectively, obtained the cultural tourism resources in Hainan has a richness, uniqueness, rarity, intensive characteristics. The third part introduces the present situation of the development of cultural tourism industry in Hainan, through research on the development of Hainan's tourist market, tourist reception capacity, tourism product development and tourism infrastructure construction, culture tourism SWOT analysis summarizes its successful experience, find its inadequacies. The fourth part is to explore the the Hainan cultural tourism industry development ideas and development priorities, and put forward a few ideas for the development of cultural tourism industry in Hainan: roundabout developed to highlight the characteristics; ethnic cultural resources to pay attention to the development of protective; Third nurture tourism enterprises to build brand products; attention should be paid to develop the tourism market enterprise linkage; Fifth, to protect the environment, and adhere to sustainable development; proposed cultural tourism development focus: focus on building the province 17 key tourist area and resort area, focusing on development of cultural tourism products and nine tours. The fifth part of the cultural tourism industry in Hainan elements of construction and development initiatives, we must first improve the tourism industry line, live, eat, travel, shopping, entertainment, construction of six elements: First, to improve traffic conditions, and improve the accessibility of the tourist destinations; construction of tourist hotels to improve their living conditions; develop specialty food and beverage, improve service levels; to strengthen travel agency building, cultivate outstanding enterprises; meet the shopping and spending, innovative specialty travel goods; six rich entertainment, performing arts, enhance tourism happiness index; Then, on the development of the Hainan cultural tourism market related countermeasures, such as the establishment of a sound system of the tourism market, and to promote cross-regional joint; explore the domestic and international markets, optimize the structure of source markets; opening up marketing channels, the establishment of the Tourism Marketing Network; the development of cultural tourism e-commerce information systems. Part VI attempts to establish the cultural tourism industry in Hainan from the organization, policies, funding, personnel security system. Finally, in the concluding section, nowadays introduced the \
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